Japan's first Hooters to give rivals a run for their money

The first Japanese outlet of the risqué Hooters chain will arrive in Tokyo on October 25, with more than 20 of the restaurant's trademark scantily clad waiting staff to welcome American franchise owner Coby Brooks and a long list of Japanese celebrities on opening night.

Tokyo is a crowded market for restaurants, with overseas franchises such as the Hard Rock Cafe and TGI Friday's already well-established here, but manager Mark Imacho believes Hooters has a very different sort of night out.

"There are plenty of other places around town that are restaurants, but Hooters is unique because what we offer is entertainment and showbiz as well as good food and drink," he said. "The concept is completely new to Japan, but we are sure it will catch on and we are already looking to expand with another outlet, possibly as soon as next summer."

The most important element in the success of Hooters overseas - the franchise has 455 restaurants around the world and revels in its motto of being "delightfully tacky yet unrefined" - has always been its waitresses. And it may not please the politically correct crowd, but the company insists on referring to them as Hooters Girls.

"They have to be outgoing, they have to have personality and they need to know how to have fun," said Imacho. "They will be playing games with the customers, doing dances and singing songs, so they have to have what it takes to do that."

The company is presently interviewing candidates for 50 positions ahead of the grand opening in Tokyo, with a number of spots already filled. One successful candidate was previously an airline stewardess and just fit the mold for personality and a sense of fun, Imacho added.

The first Hooters opened in the Florida, US city of Clearwater in October 1983 and the chain was recently ranked 45th in Restaurant and Institution magazine's top 400 restaurant concepts in America.

The company will be bringing the image of "casual, beach-theme establishments" to Japan, including an array of sporting events on over-sized TV screens around the restaurant, as well as a menu that has served its other outlets well.

Chicken wings are a Hooters speciality and come with a selection of eight differrent dips, while deep-fried pickles have not appeared on any menu in Japan previously, Imacho believes. Other meals range from an assortment of burgers to seafood platters, salads and grilled chicken.

The signature drinks will also be served up, including mojitos, T-Bird Tea, margaritas and a range of other cocktails, while Japanese beers from Asahi and Suntory will be on tap, with Budweiser, Heineken, Corona and Guinness available in bottles.

Hooters Tokyo
Address: Akasaka Tokyu Plaza 2F, 2-14-3 Nagata-cho, Chiyoda-ku, Tokyo 100-0014.
www.hooters.co.jp

JR

Voices
Lucerne’s Hotel Château Gütsch, one of the lots in our Homeless Veterans appeal charity auction
charity appeal
Sport
Brendan Rodgers is confident that Sterling will put pen to paper on a new deal at Anfield
footballLIVE: Follow all the latest from tonight's Capital One quarter-finals
Life and Style
A woman walks by a pandal art installation entitled 'Mars Mission' with the figure of an astronaut during the Durga Puja festival in Calcutta, India
techHow we’ll investigate the existence of, and maybe move in with, our alien neighbours
Arts and Entertainment
Tony Hughes (James Nesbitt) after his son Olly disappeared on a family holiday in France
tv
PROMOTED VIDEO
Life and Style
ebookNow available in paperback
Life and Style
ebooksA superb mix of recipes serving up the freshest of local produce in a delicious range of styles
News
people

Jo from Northern Ireland was less than impressed by Russell Brand's attempt to stage a publicity stunt

Voices
Jimmy Mubenga died after being restrained on an aircraft by G4S escorts
voicesJonathan Cox: Tragedy of Jimmy Mubenga highlights lack of dignity shown to migrants
News
i100
Arts and Entertainment
Jim Carrey and Jeff Daniels ride again in Dumb and Dumber To
filmReview: Dumb And Dumber To was a really stupid idea
Life and Style
tech
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Food & Drink

    Ashdown Group: Data Manager - £Market Rate

    Negotiable: Ashdown Group: Data Manager - MySQL, Shell Scripts, Java, VB Scrip...

    Ashdown Group: Application Support Analyst - Bedfordshire/Cambs border - £32k

    £27000 - £32000 per annum: Ashdown Group: Application Support Analyst - near S...

    Recruitment Genius: Class 1 HGV Driver

    £23000 - £27000 per annum: Recruitment Genius: This successful group of compan...

    Recruitment Genius: HGV Class 2 Lorry Driver / CPC and HIAB Training Provider

    £29000 per annum: Recruitment Genius: A HGV Class 2 Lorry Driver is required t...

    Day In a Page

    Calls for a military mental health 'quality mark'

    Homeless Veterans campaign

    Expert calls for military mental health 'quality mark'
    Racton Man: Analysis shows famous skeleton was a 6ft Bronze Age superman

    Meet Racton Man

    Analysis shows famous skeleton was a 6ft Bronze Age superman
    Garden Bridge: St Paul’s adds to £175m project’s troubled waters

    Garden Bridge

    St Paul’s adds to £175m project’s troubled waters
    Stuff your own Christmas mouse ornament: An evening class in taxidermy with a festive feel

    Stuff your own Christmas mouse ornament

    An evening class in taxidermy with a festive feel
    Joint Enterprise: The legal doctrine which critics say has caused hundreds of miscarriages of justice

    Joint Enterprise

    The legal doctrine which critics say has caused hundreds of miscarriages of justice
    Freud and Eros: Love, Lust and Longing at the Freud Museum: Objects of Desire

    Freud and Eros

    Love, Lust and Longing at the Freud Museum
    France's Front National and the fear of a ‘gay lobby’ around Marine Le Pen

    Front National fear of ‘gay lobby’

    Marine Le Pen appoints Sébastien Chenu as cultural adviser
    'Enhanced interrogation techniques?' When language is distorted to hide state crimes

    Robert Fisk on the CIA 'torture report'

    Once again language is distorted in order to hide US state wrongdoing
    Radio 1’s new chart host must placate the Swifties and Azaleans

    Radio 1 to mediate between the Swifties and Azaleans

    New chart host Clara Amfo must placate pop's fan armies
    Homeless Veterans appeal: 'It's life, and not the Forces, that gets you'

    Homeless Veterans appeal: 'It's life, and not the Forces, that gets you'

    The head of Veterans Aid on how his charity is changing perceptions of ex-servicemen and women in need
    Torture: It didn't work then, it doesn't work now

    Torture: It didn't work then, it doesn't work now

    Its use is always wrong and, despite CIA justifications post 9/11, the information obtained from it is invariably tainted, argues Patrick Cockburn
    Rebranding Christmas: More public bodies are refusing to give the festival its name for fear of causing offence

    Rebranding Christmas

    More public bodies are refusing to give the festival its name for fear of causing offence. They are missing the point, and we all need to grow up
    A Greek island - yours for the price of a London flat

    A sun-kissed island - yours for the price of a London flat

    Cash-strapped Greeks are selling off their slices of paradise
    Pogues could enjoy fairytale Christmas No 1 thanks to digital streaming

    Pogues could enjoy fairytale Christmas No 1 thanks to digital streaming

    New system means that evergreen songs could top the festive charts
    Prince of Wales: Gruff Rhys on his rock odyssey, and the trouble with independence

    Prince of Wales: Gruff Rhys

    He is a musician of wondrous oddity. He is on a perpetual quest to seek the lost tribes of the Welsh diaspora. Just don't ask Gruff Rhys if he's a national treasure...