Krispy Kreme launches fashion-inspired donuts for London Fashion Week
Tuesday 23 August 2011
It's a marketing attempt meant to melt away the negative relationship between two industries that have historically been at odds with each other: food and fashion.
Krispy Kreme UK - renowned for being a fat-laden treat at between 13 g and 19 g of fat per donut - has been commissioned by Glamour magazine UK to create a ‘bespoke' collection to coincide with London Fashion Week next month.
The result is two dressed-up flavors draped in a glossy pink, strawberry glaze, and an equally shiny orange-flavored donut.
While the Strawberry Glaze was launched to help the glossy magazine celebrate its 10th anniversary this year, the new Orange Glaze-hue is a tribute to what editors are predicting will be the hot new color for the upcoming Fall/Winter season.
The limited-edition Glamour Glaze donuts will be available in Krispy Kreme stores across the UK from August 29 to October 2 for £1.35 apiece (€1.54). A dozen donuts come in a sleek ‘bespoke' black box for £9.45 (€10.79).
Though Glamour editor Jo Elvin claims that the Glamour Glaze is a "must-have" Fashion Week accessory, at 13 g of fat and 217 calories for the basic Original Glaze, it's unlikely that fashion types will be seen tucking into these calorific treats with any gusto.
While pairing donuts with fashion may be an unlikely partnership, Diet Coke and Coca-Cola have struck a number of collaborations with designers like Matthew Williamson, Gianfranco Ferre, Marni and Roberto Cavalli. The latest redesign was done by Karl Lagerfeld, who outfitted the pop bottles in black, pink and silver.
Life & Style blogs
Google Maps hides image of Android robot urinating on Apple in surprisingly insolent Easter egg
KickassTorrents down: new Isle of Man domain taken offline just hours after launch
Company breaks open Apple Watch to discover what it says is 'planned obsolescence'
What do the emoji on Snapchat mean?
Blueprint Map: Can you guess the name of the city from its outline?
- 1 Migrant crisis: Greek soldier saved 20 people singlehandedly off Rhodes beach
- 2 Sofyen Belamouadden murder: The inside story of a crime that horrified Britain
- 3 UK weather: Britain braced for snow as arctic air mass moves in
- 4 Aaron and Melissa Klein: Oregon anti-gay bakers ordered to pay $135,000 after refusing to make cake for same-sex wedding
- 5 'Isis' schoolgirls: Missing British teenager tweets picture of her Syrian takeaway
iJobs Food & Drink
£15310 per annum: Recruitment Genius: An exciting opportunity has arisen for a...
£24000 - £25000 per annum: Recruitment Genius: Situated in the heart of Bradfo...
£18750 per annum: Recruitment Genius: This Hotel in Chadderton is a popular ch...
£Competitive (DOE) + Benefits: Guru Careers: We are seeking a Marketing and Co...