Krispy Kreme launches fashion-inspired donuts for London Fashion Week
Related articles
It's a marketing attempt meant to melt away the negative relationship between two industries that have historically been at odds with each other: food and fashion.
Krispy Kreme UK - renowned for being a fat-laden treat at between 13 g and 19 g of fat per donut - has been commissioned by Glamour magazine UK to create a ‘bespoke' collection to coincide with London Fashion Week next month.
The result is two dressed-up flavors draped in a glossy pink, strawberry glaze, and an equally shiny orange-flavored donut.
While the Strawberry Glaze was launched to help the glossy magazine celebrate its 10th anniversary this year, the new Orange Glaze-hue is a tribute to what editors are predicting will be the hot new color for the upcoming Fall/Winter season.
The limited-edition Glamour Glaze donuts will be available in Krispy Kreme stores across the UK from August 29 to October 2 for £1.35 apiece (€1.54). A dozen donuts come in a sleek ‘bespoke' black box for £9.45 (€10.79).
Though Glamour editor Jo Elvin claims that the Glamour Glaze is a "must-have" Fashion Week accessory, at 13 g of fat and 217 calories for the basic Original Glaze, it's unlikely that fashion types will be seen tucking into these calorific treats with any gusto.
While pairing donuts with fashion may be an unlikely partnership, Diet Coke and Coca-Cola have struck a number of collaborations with designers like Matthew Williamson, Gianfranco Ferre, Marni and Roberto Cavalli. The latest redesign was done by Karl Lagerfeld, who outfitted the pop bottles in black, pink and silver.
Life & Style blogs
Wandsworth tops aspiring young professionals hotspot list
Other popular areas include Didsbury, Clifton in Bristol, central Cambridge and West Bridgford
Christian GPs and the morning after pill: Much needed clarification
Doctors are allowed to have personal beliefs, just as long as these beliefs do not interfere with th...
Justin Webb on the medical advances in tackling heart disease
BBC journalist Justin Webb talks about his experiences of the advances in preventing heart attacks a...
- 1 'He was lucky he didn't die' - George Michael fell out of speeding car onto M1 motorway, according to eye witness
- 2 Gay couple beaten in park urge MPs to moderate language on gay marriage
- 3 After woman sells virginity for $780,000, here are the results of our prostitution survey
- 4 Far-right French historian, 78-year-old Dominique Venner, commits suicide in Notre Dame in protest against gay marriage
- 5 'It was just like the movie Twister': Man survives Oklahoma tornado by taking refuge in horse stall
Get your summer started with British Military Fitness
BMF is the UK’s biggest and best loved outdoor fitness classes
Visit York
Find out what The Independent's resident travel expert has to say about one of the most beautiful small cities in the world
Enter the latest Independent competitions
Win anything from gadgets to five-star holidays on our competitions and offers page.
Business videos from commercial thought leaders
Watch the best in the business world give their insights into the world of business.
iJobs Food & Drink
BI Developer
£450 - £500 per annum: Progressive Recruitment: BI Developer (SQL Server 2008,...
Food Technology Teacher
£26400 - £36000 per annum: Randstad Education Maidstone: An Independant school...
Travel Consultant - Career In The Travel Industry!! Full Training Provided!!
£22k-£25k + comm + benefits: Blue Travel Solutions: LOOKING FOR A CAREER IN TH...
Caribbean Specialists !! Excellent Salary!!!
£26k-£29k + excellent comm: Blue Travel Solutions: We have a high-end luxury t...
Why clubs are keen to take a stand
In the end the fans decided Tony Pulis had made a pig's ear of the job at Stoke City




Comments