Rock band Kiss is set to descend on Sin City with an amped-up, over-stimulated coffeehouse, the latest addition to their ever-growing franchise empire.
According to local paper the Las Vegas Sun, the Kiss Coffeehouse is slated to open in Las Vegas next year and promises to be as theatrical as the band itself.
The java spot will likely be modeled after the band's first outlet in Myrtle Beach, South Carolina, where Kiss-themed props like 20-foot-tall (6-meter-high) smoking platform boots and authentic guitars are showcased throughout the café.
Las Vegas is the next stop in a franchise that could expand to New York, Orlando and Hollywood, says the developer of the Kiss Coffeehouse.
The Myrtle Beach location offers standard café fare like cappuccinos, lattes, and tea, as well as "frozen rockuccinos" for $6.
Meanwhile, another iconic rock band announced its own foray into the food world this week with a new range of wines.
Aussie band AC/DC has teamed up with Australian winery Warburn Estate to release several bottled varieties that are named after some of its most popular hit songs, including a "Highway to Hell" Cabernet Sauvignon and a "You Shook Me All Night Long" muscat.
It's a common strategy for classic, iconic rock bands in the twilight of their fame to parlay their name into a franchise brand. The Beatles and the Rolling Stones also boast mini empires around the world. Memorabilia for the boy band from Liverpool, for instance, ranges from mugs, fridge magnets, and alarm clocks to bags, while the tongue logo is instantly recognizable as a symbol for the Stones.