McDonald's to build its largest restaurant at London Olympic Games
Thursday 21 July 2011
The London Olympic summer games will not only host record-breaking athletic performances next year, it's also slated to break a retail record and host the largest McDonald's restaurant in the world.
Flanked by Olympic champions like US swimmer Dara Torres and UK decathlete Dean Macey who fawned over their love of the world's largest fast-food chain, corporate executives announced their plans to build four restaurants in London, one of which will be the largest and busiest McDonald's in the world.
In a global webcast that aired July 20, McDonald's UK CEO Jill McDonald said the largest restaurant will span 3,000 square meters (32,290 square feet) over two storeys, and is expected to serve 1.75 million meals over the 29 days of the Olympic and Paralympic Games - also described as the largest peacetime catering operation in Britain.
The venue, designed by leading French designer Philippe Avanzi, will seat 1,500 with brightly colored stools and chairs to help create a "striking, vibrant environment," McDonald said, as well as contemporary designer graphics.
The restaurant will also offer the broadest menu in the chain's history with items that will include porridge and Happy Meals with fruit, vegetable and dairy options.
Two restaurants - one of which will be the largest - will be built in Olympic Park for spectators, another will be erected in the main press center, and a fourth in Olympic Village, where the athletes are fed for free.
The restaurants will also be staffed by 2,000 of the company's top performing front-line employees from within the UK and around the world - the largest Olympic Champion Crew the company has brought together since first launching at the 2000 Sydney Olympic Games.
In addition to using recycled materials, once dismantled, the furniture and kitchens will be recycled in other restaurants across the UK.
Meanwhile, in what could be construed as a glaring contradiction - the fact that elite athletes of the highest order are endorsing the world's largest fast-food corporation - US Olympic champions gave the brand their ringing endorsements.
Torres, for instance, said she takes her daughter to McDonald's every Saturday after her swim practice as a treat, while Macey said the sight of the "golden arches" gives homesick athletes a sense of home, wherever that may be.
London will mark the ninth consecutive games for McDonald's as the official restaurant of the Olympics.
Other worldwide sponsors include Coca-Cola, VISA and Samsung.
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