Mexican brewery comes out with gay beer
Thursday 24 February 2011
If you're gay or lesbian, this beer's for you. A small brewery in Mexico has launched a line of beers marketed specifically for the gay and lesbian beer drinker.
Already available in bars in Mexico City and beach resort towns like Guadalajara, Puerto Vallarta and Los Cabos, the Salamandra and Purple Hand beers will be exported to Colombia and Japan in the coming months, reports Mexican wire agency Efe.
The beers, distributed by Bodega 12 in Mexico, are named after gay civil rights movements from the 1960s. During a demonstration to protest the editorial policies of a local newspaper in San Francisco in 1969, employees dumped purple printer ink onto the crowds below who then left purple handprints all over the city.
The labels have been designed to be peeled off and worn as badges of gay pride.
The honey ale, malt-based beer contains organic honey and has already drawn interest from the US and countries in South America.
Filling a niche market and capitalizing on famous personalities and trends has become a popular marketing tool among artisan micro-breweries in the Guadalajara area.
Another group of Mexican businessmen who describe themselves as "fanatic" soccer fans, came up with La Liga Cervecera or the Beer League, a series of commemorative beers honoring legendary soccer heroes. The 10 Maradó, for instance, is named after Argentina's Diego Maradona and his team number.
For more info, visit:
Liga Cervecera: http://www.ligacervecera.org/
Life & Style blogs
What is Lyme disease, what are the symptoms and is treatment readily available?
iPhone 7 (or iPhone 6S) leaked pictures show similarities to older model — but Apple is fixing the biggest issue of all
The face of fertility: why do men find women who are near ovulation more attractive?
'Help me I'm trapped in a factory' messages keep being found on bottles of vitamin water
Optical illusion turns blue demon into brunette
- 1 David Cameron refers to 83-year-old Labour MP Dennis Skinner as 'Jurassic Park'
- 3 'Help me I'm trapped in a factory' messages keep being found on bottles of vitamin water
- 4 German ethics council calls for incest between siblings to be legalised by Government
- 5 Alwaleed bin Talal: Saudi Prince to donate entire $32bn fortune to charity
iJobs Food & Drink
£33000 - £38000 per annum: Recruitment Genius: A global player and world leade...
£18000 - £24000 per annum: Recruitment Genius: If you are friendly, sociable, ...
£22300 per annum: Recruitment Genius: This museum group is looking for a Payro...
£39,000: ICE ICT: Specific and detailed knowledge and experience of travel sys...