New frozen drinks and McWraps drive up global sales at McDonald's
Thursday 09 June 2011
From the latest sales figures out of
McDonald's, it seems that consumers around the world really are lovin' it.
On Wednesday, the fast-food giant announced that overall global sales grew 3.1 percent in May with their strongest performance coming out of their Asia/Pacific, Middle East and African markets at 4.3 percent.
China led the regional growth, as did the implementation of extended operating hours, compelling breakfast and lunch value offerings and unique promotional tie-ins, the company said.
In the US, the chain credited the national launch of their Frozen Strawberry Lemonade and the popularity of their Fruit & Maple Oatmeal breakfasts for driving growth up 2.4 percent.
Menu offerings like McWraps, a limited-time offering of their 1955 nostalgia burger, the UK's Great Tastes of America campaign, and modernized restaurant renovations helped fuel growth in the European market, which saw a 2.3 percent increase in sales.
Meanwhile, as part of their new Chicken McNugget dipping sauces launch in the US, McDonald's has created an interactive game on their website, challenging players to repeat the 'dipping' sequence among flavors like Spicy Buffalo, Sweet Chili, Creamy Ranch, Sweet ‘n Sour, Tangy Barbecue and Honey Mustard.
McDonald's growth and successful menu additions have also prompted their archrival Burger King to make sweeping changes that bear striking similarities to their golden-arched rival. Last week, for instance, the chain revealed that they'll be ditching their kingly mascot and introducing items like mango and mixed berry smoothies, and oatmeal with dried fruit and maple sugar.
They're also developing an Asian chicken salad - an item that is being featured on McDonald's menu after consumer groups pleaded for its return.
The chain is hoping the new changes will help resuscitate their flagging sales. For the quarter ending March 31, Burger King posted a net loss of $6.8 million compared with a profit of $41 million in the same period last year.
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