New hydrating drink claims to prevent hangovers
Sunday 03 July 2011
A new line of alcohol mixers claims to combat dehydration with the addition of electrolytes.
San Diego-based Vling is being launched in the US as the first electrolyte-infused drink mixer that 'hydrates' consumers and offsets the side effects that come with a night of profuse drinking, namely dehydration.
It's the latest in a long line of performance drinks: if they're not pumping you full of caffeine and cheating fatigue, products like Vling are replacing the electrolytes that can be lost after drinking too much.
The product is being pitched in time for summer, when the heat coupled with alcohol can accelerate dehydration, the company says.
Each serving contains twice the amount of electrolytes of leading sports drinks. An eight-ounce serving (237 ml) of Gatorade contains 110 mg of sodium and 30 mg of potassium.
Powerade, meanwhile, contains 130 mg of sodium for 250 ml.
Vling comes in cranberry-pomegranate, soda water, and tonic water flavors.
One can clocks in at 35 calories.
The drink officially launches July 18 in San Diego.
Though Vling is being marketed specifically as a hydrating mixer drink, another company Phenom Water produces a line of coconut water which they say is naturally rich in electrolytes.
The 'natural,' unflavored drink contains 17 times more potassium than leading sports drinks and more potassium than a banana and is also pitched as a hangover cure. It's sold in GNC stores across North America.
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