'This is going to be the ultimate cheat day'

Poo emoji macaroons and pop-art-style paint-splattered chocolates are among the drool-worthy desserts to be showcased at New York City's first dessert festival.

The day-long Dessert Goals festival on 23 October will feature treats from across all five of New York City’s boroughs.

Vendors at the event include Macaron Parlour - whose sweet creations include the poo emoji and cartoon cat Pusheen – and Wowfulls with their Gai Dàn Jai Hong Kong egg waffles topped with icecream and fruit. 


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Mini Melanie, who specialse in multi-coloured gemstone truffles and miniature cakes, cookie dough parlour Cookie Do, and purveyors of artisanal Twinkie-inspired “Cakies” Jae NYC will also be showing at Dessert Goals. 

Bubble tea from the Boba Guys, dragonfruit bowls from Baba Cool, ice cream sandwiches from Melt Bakery, mochi by Mochidoki, gormet rice pudding from the Rice Cream Shoppe, sweet and savoury treats by Doughnut Plant, Bittles cake pops, and ice cream by Noona's can be enjoyed by ticketholders, too. 


Melt Pyramid #meltbakery #icecreamsandwiches #eeeeeats

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Hope you're having a FUN-fetti Labor Day!!

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Fridays ROCK! 🛠 #bittles #nyc #constructionparty #wewillrockyou #newforkcity #nycfoodie

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Rocky Road with our fun toppings 😋 #glutenfreevegan #vegan #gultenfree #yum #dessert #Ricecreamshoppe #NYC

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Unsurprisingly, tickets for the painfully trendy event in Williamsburg, Brooklyn, have sold out.

Passholders will have access to tastings, workshops, and a rooftop lounge with skyline views across Manhattan. And a photo garden dedicated specifically to your Instagramming needs, of course.

Friends and New Yorkers Miraya Berke and Liang Shi put together Dessert Goals, which they believe is a first for the cosmopolitan city, “on a hot summer day over shaved snow.” 

“Round up the #DessertSquad and bring your stretchy pants,” warns the website: “This is going to be the ultimate cheat day of the year.”