Baking: Shares in cake frosting go cold
In great news for patisserie purists and weight watchers everywhere (but a potential catastrophe for fans of icing): the cult of the cupcake may at last be coming to an end.
The Wall Street Journal reports the market for the over-iced confections is crashing, gold-like, as Americans invest in alternative artery-clogging treats.Stock in Crumbs, one of dozens of US cupcake chains, has collapsed from a high in 2011 of $13 (£8.50) a share to just $1.70, as analysts call time on a frosted phenomenon.
The trend swept America in the early 2000s after Carrie et al poked down cakes from Magnolia Bakery, another chain, in the hit comedy series, Sex and the City.
In Britain, where cupcakes meant sponge pellets smeared with icing you could see through, we devoured the fancy imports, and home-baked companies rose to meet demand. There aren’t signs of a crash yet here, but when America burps we tend to get tummy ache (or something) so we suggest a new trend: actual cake.
Life & Style blogs
Best three-ingredient recipes: From Nutella brownies to mac and cheese and pulled pork
Topshop pulls 'ridiculously skinny' mannequins after being shamed by customer on Facebook
The difference between a psychopath and a sociopath
What do the emojis on Snapchat mean?
The lesser known erogenous zones - and how to find them
- 1 Kate Winslet thanked 'particularly horrible' girl who bullied her at school after Titanic success
- 2 Australia to impose 24-hour curfew on all cats to protect endangered species
- 3 Black and ethnic minority people twice as likely to be hit by Tory cuts than white people, report finds
- 4 Walter Palmer: Cecil the lion killer revealed to be American dentist
- 5 What TripAdvisor users think of 16 of the world's most popular landmarks
iJobs Food & Drink
COMPETITIVE: Guru Careers: A Product Manager / Product Owner is required to jo...
£25k plus Benefits: Guru Careers: A Carpenter and Maintenance Operator is need...
£17600 per annum: Recruitment Genius: This museum cares for one of the largest...
£12500 - £24500 per annum: Recruitment Genius: Drivers wanted for a family run...