Injured football star David Beckham is to be honoured during the World Cup finals - with a new Pot Noodle flavour.
Snack bosses claim he is a fan of the food and have created the Golden (Meat)Balls variety to lift his spirits after he missed out on the tournament.
Last year the firm devoted a new flavour to another noodle fan, Hollywood actress Kate Beckinsale, when they created their Steak and BeckinsALE range.
Beckham - who is nicknamed Goldenballs - is recuperating after he ruptured his achilles tendon while playing for AC Milan in March.
Pot Noodle chiefs say they have sent a crate of snacks to the 34-year-old's home in Los Angeles as he recovers.
Flavour development manager Grahame Walker said: "On hearing that David is such a fan, we got straight to work on a flavour just for him.
"He might not be able to cause a stir at the World Cup this year, but we are hoping this new Golden (Meat)Balls flavour addition will raise a few cheers - not least from the man in LA himself."