Edible packaging: Here’s a wrap to go with your burger
Thursday 20 December 2012
Ever been so hungry you can’t unwrap your food quickly enough? You’ll be pleased to know the days of frantically ripping through cellophane may soon be a thing of past. Edible packaging is back on the agenda.
A Brazilian burger chain, Bob’s, launched a marketing campaign this week where it replaced plastic wrappers with one that hungry customers can chomp right through.
The attention given to ready-to-eat wrapping has been growing steadily as scientists try to reduce millions of tons of waste. Researchers at Harvard have created a biodegradable membrane dubbed “WikiCells” and Indiana-based company Monosol is developing water-soluble casings for food, similar to ones already used for detergent.
One man in the UK who is working hard to make edible packaging a reality is Dr Kamal Badiani, who runs Pepceuticals. The Leicestershire firm is developing an invisible film that can be used to coat meat and poultry “a bit like a skin”.
“You just cook the meat as you would normally,” says Badiani, who has already created the prototype. “It’s completely tasteless.”
McDonald’s, however, seems unlikely to offer its support. According to a spokesperson, edible packaging “is not something we’ve ever looked into or are considering for the future”.
Life & Style blogs
Airline food across the classes: Ever wondered what the other half are eating?
Coachella Festival 2015: from Kendall Jenner to Alexa Chung, stars and festival-goers parade their boho best
What do the emoji on Snapchat mean?
Huawei P8 review: best phones nobody's seen from the biggest company nobody's heard
Alzheimer's breakthrough: Scientists may have found potential cause of the disease in the behaviour of immune cells - giving new hope to millions
- 1 Alan Rickman admits editing 'terrible' script with friends in Pizza Hut behind backs of writers on Robin Hood: Prince of Thieves
- 2 Rarest Beanie Baby of them all could be sold for £62,500 on eBay
- 3 Professional big game hunter Ian Gibson crushed to death by elephant during hunt
- 4 Farmer told to tear down mock-Tudor castle after hiding construction behind hay bales
- 5 Rebecca Francis accuses Ricky Gervais of using 'influence' to target female hunters after receiving barrage of death threats
iJobs Food & Drink
£24000 - £27000 per annum: Recruitment Genius: With offices in Manchester, Lon...
Competitive (DOE) + Benefits: Guru Careers: We are seeking a number of Marketi...
£20000 - £27000 per annum: Recruitment Genius: This well established business ...
£25000 per annum + Benefits: Ashdown Group: Management Accountant - Manchester...