Elbows at the ready: Aldi offers 1973 Napoleon Vintage Brandy worth £107 for bargain price of £29.99
The discount retailer has slashed prices on a range of premium spirits
Discount supermarket Aldi is taking on high-end spirits retailers this Christmas by offering vintage bottles of brandy for a fraction of the recommended retail price.
A bottle of 1973 Napoleon Vintage Brandy would set you back £107 if purchased at an upmarket stockist. But Aldi has slashed over £77 off the list price to offer the same product at the bargain price of £29.99.
This is not the only premium alcoholic beverage the discount retailer has cut the price on this Christmas. Shoppers can also pick up a bottle of 15-Year-Old El Dorado Rum for £36 (discounted from £44), Grand Cru Champagne NV for £22.99 (£20 cheaper than elsewhere), Glen Orrin 30-Year-Old Whiskey for £54.99 (£80 cheaper than upmarket retailers).
In recent years the supermarket has made a concerted push to lure wealthy shoppers away from higher-end chains by developing a reputation for offering quality food and wine at affordable prices. Last week it came top in a blind Christmas pudding taste test by the Good Housekeeping Institute with its £3.89 Connoisseur Christmas pudding, seeing off stiff competition from Harrods and Heston Blumenthal.
Life & Style blogs
Who is Teresa Fidalgo? Debunking the fake ghost story that's got Instagram spooked
Penis size study: what's 'normal' anyway?
What happens to your body when you give up sugar?
International Space Station’s huge size shown in spacewalk image
Have sex with your iPad thanks to the new sex toy no-one asked for
- 1 What happens to your body when you give up sugar?
- 2 Ed Miliband less influential than One Direction's Louis Tomlinson by official Doncaster power list
- 3 Japanese island overrun with cats after population explodes
- 4 Delhi bus rapist blames dead victim for attack because 'girls are responsible for rape'
- 5 Have sex with your iPad thanks to the new sex toy no-one asked for
iJobs Food & Drink
£16000 - £18000 per annum: Recruitment Genius: Located on the stunning Sandban...
£12500 - £13520 per annum: Recruitment Genius: Experienced Hotel Receptionists...
£12500 - £13520 per annum: Recruitment Genius: Located on the stunning Sandban...
Negotiable: Recruitment Genius: Qualified Lifeguards are required to join a fa...