Fiction becomes fact as gum changes flavour
It may have spelt the end for Violet Beauregarde in Charlie and the Chocolate Factory, but for two west London "food architects", flavour-changing chewing-gum might be about to propel them into the big time.
The Old Etonians Sam Bompas and Harry Parr, both 27, claim to have solved a gastronomic puzzle that has baffled the most molecular of chefs since Roald Dahl first gave them a taste for it in his 1964 children's novel – chewing gum that changes flavour.
The two, whose previous creations include glow-in-the-dark jelly and a punch lake, say three years of research in their lab in London's foodie heartland of Borough has led to a prototype gum that starts out strawberry-flavoured before slowly becoming chocolate.
The gastronomic high technology at its heart are colloidosomes – microscopic edible capsules which release different flavours at different stages of the chewing process.
They hope to create classic Wonka flavours, although the "Three Course Dinner Chewing Gum" that puts paid to Miss Beauregarde in the book begins with tomato soup and changes to roast beef and baked potato, before a final "course" of blueberry pie and ice-cream, may still be some way off.
Mr Bompas and Mr Parr are launching an "artisan chewing gum factory" in west London's Whiteley's shopping centre, where some 40,000 combinations are available, including gin and tonic, chicken kiev and foie gras.
Life & Style blogs
Guest post by Richard Sexton, business development director of e.surv chartered surveyors
Plus lateral thinking and living on London's waterways
Other popular areas include Didsbury, Clifton in Bristol, central Cambridge and West Bridgford
Living with Google Glass: what are they actually like to wear?
Microsoft's Xbox One: Have the price (£399) and release date (30 November) been leaked by online retailer Zavvi?
Splint made by 3D printer used to save baby’s life
The 10 Best road-trip gadgets
Xbox One vs PlayStation 4: Why Microsoft's console name game just doesn't add up
- 1 Man and woman arrested on suspicion of conspiracy to murder victim of Woolwich machete attack, named as Drummer Lee Rigby
- 2 'Sickening, deluded and unforgivable': Horrific attack brings terror to London’s streets
- 3 Grace Dent: I’m not sure how these people can avoid being called ‘bigots’. And the more ‘civilised’, the worse they are
- 4 Woolwich murder: They killed, then they performed - these men should be starved of our attention
- 5 Woolwich attack: The EDL will seek to exploit this evil crime for their own evil ends
BMF is the UK’s biggest and best loved outdoor fitness classes
Find out what The Independent's resident travel expert has to say about one of the most beautiful small cities in the world
Nook is donating eReaders to volunteers at high-need schools and participating in exclusive events throughout the campaign.
Get the latest on The Evening Standard's campaign to get London's children reading.
Win anything from gadgets to five-star holidays on our competitions and offers page.