A world famous brewer is claiming he can drink beer "all night long" without becoming excessively drunk by swallowing dry yeast before beginning his night.
Jim Koch, co-founder of the Boston Beer Company told Esquire magazine he mixes the yeast with yoghurt before consuming his first pint of the day.
This unusual (and unpleasant tasting) trick has no doubt proved invaluable for the man who recently admitted he has sunk a staggering 21,000 beers in his lifetime.
"You wanna know my secret? How I can drink beer all night long and never get drunk?" he asked journalist Aaron Goldfarb who expressed concern that he would be "wasted" before their interview was finished.
"Active yeast. Like you get at the grocery store. One teaspoon per beer, right before you start drinking."
Mr Koch insists it will “mitigate – not eliminate” the effects of alcohol, thanks to an enzyme in the yeast called alcohol dehydrogenases (ADH).
ADH breaks down alcohol before it enters the bloodstream if it is already present in the stomach before drinking, he asserts, thus reducing the potential of a wobbly journey home and a fuzzy head in the morning.
However, even Mr Koch admitted his bizarre method does not eliminate the effects of drinking. Alcohol affects everyone differently, meaning the yeast will always taste bad but it may not prevent someone from feeling drunk.