Consumers are buying organic food wrongly believing it is healthier for them than the cheaper, standard alternative, according to Which? magazine.
Organic products cost on average 40 per cent more but the consumer watchdog suggests many people assume they are better for them.
However, Which? lists among examples of the opposite Sainsbury's Blue Parrot Café organic mini jam tarts contained 40 per cent more sugar than Sainsbury's real fruit jam tarts. Ambrosia organic creamed rice was found to have almost twice as much fat per serving as the standard pudding.
When Which? interviewed 90 shoppers late last year, most who bought organic products said they did so to avoid pesticides but the magazine says pesticides are generally less of an issue in processed food.
Protecting the environment was another reason, but the study points out that buying organic could have its own knock-on effects – in terms of packaging, transport and waste – on the environment.Reuse content