Shoppers frustrated as free-range birds fly off shelves

Across the country, the words may vary but the message is the same: "Sorry, we've sold out of free-range chicken. We're doing our best to buy some more."

If the nation's grocers had predicted such a change of buying habits, they would have ordered more stock.

As it is, supermarket shelves across the country have been left empty as a result of public's new-found desire to do the right thing. Hundreds of shoppers, frustrated at their inability to find the higher quality birds, have emailed, written or phoned animal rights campaigners to record, and complain about, the shortages. They have taken photo after photo of empty shelves, sometimes with a message from the supermarket.

Visitors to Tesco in Andover on 13 February, for example, went away empty-handed. "Sorry we've been short of free-range chicken since demand rose following Channel 4's farming documentaries," said the note. "We're working hard with our farmers to fix this by early march. Willow Farm is our higher welfare alternative to standard chicken."

In Hastings, Sainsbury's shoppers also received an apology from the store. "Due to higher demand for these chickens we are experiencing a shortage. Everything is being done to resolve this as soon as possible and we apologise for any inconvenience."

A spokeswoman for Compassion in World Farming said: "A lot of people are up in arms about the fact that they had been to their local supermarket and cannot buy a free-range or organic option."

At River Cottage HQ, the administrative hub of Hugh Fearnley-Whittingstall's empire, there was a similar story. "A lot of people are saying they went to their local supermarket and it sold out of organic chicken," said a spokeswoman, Lucy Brazier. "We have been inundated. We were overwhelmed by the responses."

Sainsbury's poultry team agreed with the picture of booming free-range sales: "Sales are up 50 per cent year on year so it means we are selling more free-range than we have ever sold. It's also fair to say sales would have been much greater if we had stock to meet demand."

Click here to have your say

News
people
Arts and Entertainment
Attenborough with the primates
tvWhy BBC producers didn't want to broadcast Sir David Attenborough's famed Rwandan encounter
Sport
football
News
The dress can be seen in different colours
weird news
Life and Style
ebookNow available in paperback
ebooks
ebookPart of The Independent’s new eBook series The Great Composers
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Food & Drink

    Recruitment Genius: Car Sales Executive - OTE £36,000

    £12500 - £36000 per annum: Recruitment Genius: This established Knaresborough ...

    Beverley James: Accounts Payable

    £23,000: Beverley James: Do you have a background in hospitality and are you l...

    Recruitment Genius: Cleaning Manager - York and Bradford

    £26000 per annum: Recruitment Genius: The post holder is a key member of the V...

    Recruitment Genius: Vehicle Breakdown Recovery Drivers

    £18000 - £28800 per annum: Recruitment Genius: Vehicle Breakdown Recovery Driv...

    Day In a Page

    War with Isis: Fears that the looming battle for Mosul will unleash 'a million refugees'

    The battle for Mosul will unleash 'a million refugees'

    Aid agencies prepare for vast exodus following planned Iraqi offensive against the Isis-held city, reports Patrick Cockburn
    Yvette Cooper: We can't lose the election. There's too much on the line

    Yvette Cooper: We can't lose the election. There's too much on the line

    The shadow Home Secretary on fighting radical Islam, protecting children, and why anyone in Labour who's thinking beyond May must 'sort themselves out'
    A bad week for the Greens: Leader Natalie Bennett's 'car crash' radio interview is followed by Brighton council's failure to set a budget due to infighting

    It's not easy being Green

    After a bad week in which its leader had a public meltdown and its only city council couldn't agree on a budget vote, what next for the alternative party? It's over to Caroline Lucas to find out
    Gorillas nearly missed: BBC producers didn't want to broadcast Sir David Attenborough's famed Rwandan encounter

    Gorillas nearly missed

    BBC producers didn't want to broadcast Sir David Attenborough's famed Rwandan encounter
    Downton Abbey effect sees impoverished Italian nobles inspired to open their doors to paying guests for up to €650 a night

    The Downton Abbey effect

    Impoverished Italian nobles are opening their doors to paying guests, inspired by the TV drama
    China's wild panda numbers have increased by 17% since 2003, new census reveals

    China's wild panda numbers on the up

    New census reveals 17% since 2003
    Barbara Woodward: Britain's first female ambassador to China intends to forge strong links with the growing economic superpower

    Our woman in Beijing builds a new relationship

    Britain's first female ambassador to China intends to forge strong links with growing economic power
    Courage is rare. True humility is even rarer. But the only British soldier to be awarded the Victoria Cross in Afghanistan has both

    Courage is rare. True humility is even rarer

    Beware of imitations, but the words of the soldier awarded the Victoria Cross were the real thing, says DJ Taylor
    Alexander McQueen: The catwalk was a stage for the designer's astonishing and troubling vision

    Alexander McQueen's astonishing vision

    Ahead of a major retrospective, Alexander Fury talks to the collaborators who helped create the late designer's notorious spectacle
    New BBC series savours half a century of food in Britain, from Vesta curries to nouvelle cuisine

    Dinner through the decades

    A new BBC series challenged Brandon Robshaw and his family to eat their way from the 1950s to the 1990s
    Philippa Perry interview: The psychotherapist on McDonald's, fancy specs and meeting Grayson Perry on an evening course

    Philippa Perry interview

    The psychotherapist on McDonald's, fancy specs and meeting Grayson Perry on an evening course
    Bill Granger recipes: Our chef recreates the exoticism of the Indonesian stir-fry

    Bill Granger's Indonesian stir-fry recipes

    Our chef was inspired by the south-east Asian cuisine he encountered as a teenager
    Chelsea vs Tottenham: Harry Kane was at Wembley to see Spurs beat the Blues and win the Capital One Cup - now he's their great hope

    Harry Kane interview

    The striker was at Wembley to see Spurs beat the Blues and win the Capital One Cup - now he's their great hope
    The Last Word: For the good of the game: why on earth don’t we leave Fifa?

    Michael Calvin's Last Word

    For the good of the game: why on earth don’t we leave Fifa?
    HIV pill: Scientists hail discovery of 'game-changer' that cuts the risk of infection among gay men by 86%

    Scientists hail daily pill that protects against HIV infection

    Breakthrough in battle against global scourge – but will the NHS pay for it?