In a bid to turn the tide on flagging sales, Pizza Hut has announced a major overhaul of the brand that will see its current menu ripped up and blasted with honey Sriracha sauce, salted pretzel crusts and sliced banana peppers.
You could argue that the resurgence of pizza is down to nostalgia for good, honest, simple pies, but the Hut has gone in the opposite direction, adding the sort of belly bomb toppings that seem a good idea at 2am.
Initially arriving in the US, the new flavour options will include 11 new pizzas, 10 new types of crust, six new sauces and a load of new toppings and drizzles.
The 56-year-old brand has also been given a more minimalist logo and restaurants will get new uniforms and pizza boxes.
Pizza Hut's 11 new pizzas
The new menu features:
Ingredients: Sliced Banana Peppers, Peruvian Cherry Peppers, Fresh Spinach, Premium Salami, Classic Meatball
Crust Flavors: Hut Favorite, Toasted Asiago, Honey Sriracha, Salted Pretzel, Toasted Parmesan, Fiery Red Pepper, Toasted Cheddar, Garlic Buttery Blend, Ginger Boom Boom, Get Curried Away
Sauces: Classic Marinara, Premium Crushed Tomato, Garlic Parmesan, Buffalo, Barbeque, Honey Sriracha
Drizzles: Balsamic, Honey Sriracha, Barbeque, Buffalo
"This is the biggest change we've ever made," Carrie Walsh, chief marketing officer of Pizza Hut, told USA Today."We're redefining the category."
The "hundreds" of new ingredients were chosen based on what "customers told us they want", Walsh added.Reuse content