North American divide reveals food allegiances among Canadians and Americans
Wednesday 01 June 2011
Canada has a prime minister. The US has a president. Canadians spell using the endings 'our.' Americans drop the 'u.'
Canadians eat peanut butter and jam sandwiches. Americans eat peanut butter and jelly sandwiches.
And according to a survey published last week on food trends in the two countries, Canadians are also fonder of salty and savory snacks, while Americans have a stronger sweet tooth.
"In spite of the fact we share a continent, it is interesting to see the differences between Canadians and Americans," said Joel Gregoire, an analyst with The NPD Group Canada and author of the report. "While many Canadians and Americans may view our respective cultures as parallel, there are clearly factors that affect each culture's food intake."
While the two neighbors share the longest, undefended border in the world, a good-natured rivalry in hockey, and a mutual appreciation of beer, that's where their similarities end - in the food world anyway.
Consumption of salty, savory foods like cheese, chips, and crackers, for instance, is expected to outpace population growth in the next 10 years among Canadian consumers, the report says.
Meanwhile, the sweet tooth is strong in the US, as Americans are expected to consume three times more sweet snacks and desserts than Canadians over the next decade.
While Americans will start their days off with more 'heat and eat' breakfast items like bagels and frozen pancakes, Canadian consumption of these same products is projected to decrease. The same forecast holds true for the consumption of salads, warm side dishes and meat and fish dishes, which is forecast to grow at higher rates for Americans than among Canadians.
Convenience was found to be a key factor in the consumption of foods with both Canadians and Americans. Easy meals or snacks, such as yogurt, fruit, and snack bars, and 'heat and eat' entrees like canned soup and frozen pizza, are projected to grow almost equally in both countries over the next ten years.
The NPD Group is a market research company.
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