Pac-Man is for female foodies
Tuesday 25 May 2010
Toru Iwatani, the former game designer of the iconic arcade game
Pac-Man, now a professor at Tokyo Polytechnic University, at Namco Bandai World Headquarters in Tokyo, told the tech magazine
Wired the inspiration 30-years ago for creating
Pac-Man was female foodies.
"Around the time that we launched Pac-Man, video arcades were filled with games where you shoot aliens. It seemed very dark. It was for men, it wasn't fashionable at all," explained Iwatani.
He continued, "...I realized that if women and couples were going to come to game centers, they had to be cheerful places. When you think about things women like, you think about fashion, or fortune-telling, or food or dating boyfriends. So I decided to theme the game around "eating" - after eating dinner, women like to have dessert."
For the shape of Pac-Man, "if you take a pizza and remove one piece, it looks like a mouth. That's where my idea came from." Next time your friends are goofing off with their food, you might want to take them more seriously - it could be a stroke of genius, the next international sensation, or just a potato volcano.
"The character design and the graphic design were very appropriate for women, who thought it was very cute. Even if the character was an enemy, they wouldn't be able to hate it." However, Pac-Man, unlike most "cute" girls doesn't have a satiable appetite and gobbles up everything from dancing fruit, pretzels, big yellow dots, ‘power cookies' and ‘ghost meat' more akin to Popeye loading up on "supercharged spinach," comments Chow.com, a foodie blog.
Food has become more of an obvious character in gaming since the 1980s when Pac-Man was first introduced. Enter the controversial PlayStation Network game Fat Princess, where teams turn their skinny princess fat by loading her up on cake so the other team can't steal her and or Wii Ware's Major League Eating: The Game, where "world's greatest gurgitory athletes" compete "across twelve different food types;" not to mention Restaurant City, a Facebook game, Sushi Cat, Super Mario's dragon friend Yoshi who loves to eat and even celebrity chef Gordon Ramsay's has a game, Hell's Kitchen.
Culinary experts in The Netherlands thought it was 'fresh' and 'tasty'
Of all the computers Apple has ever made there’s only one that Steve Jobs had to sell his car to finance
Marvel has released first teaser trailer week early after it leaked online
Life & Style blogs
Nokia no more: Microsoft drops once-ubiquitous mobile name – in favour of its Lumia brand
A cup of tea is every worker's right
Fake goats’ cheese found in supermarkets
Handy hacks that make life easier: New book reveals how to rid your inbox of spam, protect your passwords and amplify your iPhone
St Bees in Cumbria is named the best place to raise a family in the UK
- 1 As an ex prostitute, I urge all the political parties to commit to the Sex Buyer Law
- 2 Nokia no more: Microsoft drops once-ubiquitous mobile name – in favour of its Lumia brand
- 3 Renee Zellweger on plastic surgery: 'I'm living a fulfilling life and I'm thrilled that perhaps it shows'
- 4 Australian café owner sparks debate after saying 'No' to having unruly children on premises
- 5 Couple die within 28 hours of each other after being married for 73 years
iJobs Food & Drink
£30 - 50k (DOE) + Benefits: Guru Careers: We are seeking a SCRUM Master to joi...
£13,520: Recruitment Genius: As this role can be customer facing at times, the...
£50000 - £60000 per annum: Sauce Recruitment: A successful entertainment, even...
£25000 - £30000 per annum + benefits: Ashdown Group: A fantastic opportunity h...