Pepsi launches new fatter skinny cans in aftermath of controversy
Wednesday 14 September 2011
Pepsi has fattened up its diet "skinny" can with a redesign that aims, perhaps, to distance itself from a controversy that bubbled up earlier this year.
The new "handy can" launches across the UK this month and contains the same volume of soda as the skinny can - 250 ml or 25 cl - but in a squatter, fatter package.
In an interview with industry publication BeverageDaily.com Tuesday, Ball Packaging - which is responsible for the new can - said the redesign was developed so it can fit into a lunch box, handbag, and picnic baskets.
But it's also conspicuously fatter packaging compared to the taller, sleek, "sassier" skinny can Pepsi debuted back in February to coincide with Fashion Week in New York - a can that caused quite a buzz among indignant eating disorder groups.
Critics panned the new packaging for what they said reinforced negative body image and called it offensive.
"Our slim, attractive new can is the perfect complement to today's most stylish looks, and we're excited to throw its coming-out party during the biggest celebration of innovative design in the world," read the sales pitch.
The skinny can is the same size as Red Bull.
Meanwhile, the new handy can will be available in Pepsi Max, Diet Pepsi, and Pepsi. 7Up and Tango will also be available in the handy can format next spring. Coca-Cola also comes in mini sizes in markets around the world.
Watch Diet Pepsi Skinny Can spokeswoman Sofia Vergara talk about why she joined the campaign: http://www.youtube.com/watch?v=sTY9xQpauoY.
Life & Style blogs
Alexander McQueen at auction: What makes a really great piece of fashion?
A bottle of wine a day is not bad for you and abstaining is worse than drinking, scientist claims
No female ejaculation, please, we’re British: a history of porn and censorship
Stressed nurses are 'forced to choose between health of patients and their own'
Pornhub: Kim Kardashian's sex tape is the most-watched porn video of all-time
- 1 Nigel Farage: Me vs Russell Brand on Question Time – he's got the chest hair but where are his ideas?
- 2 Harry Potter fans can apply to the Hogwarts-inspired College of Wizardry
- 3 Jessica Chambers: 19-year-old woman 'doused with lighter fluid and burned alive' in the US
- 4 Russell Brand calls Nigel Farage 'poundshop Enoch Powell' in BBC Question Time debate
- 5 Orange Wednesdays are no more
iJobs Food & Drink
£240 - £275 per day: Investigo: Support the global business through in-depth a...
Negotiable: Ashdown Group: Data Manager - MySQL, Shell Scripts, Java, VB Scrip...
£27000 - £32000 per annum: Ashdown Group: Application Support Analyst - near S...
£23000 - £27000 per annum: Recruitment Genius: This successful group of compan...