Pleasure trumps green in the chip world

On October 2, PepsiCo's Frito-Lay, the makers of SunChips, explained it has pulled the world's first fully biodegradable bag (all flavors except Original) as they work to find a better solution that is more pleasurable to your ears.

"While Frito-Lay works to develop a next-generation compostable package, SunChips Original snacks will remain in the current 100% compostable package, while the other SunChips flavors will be transitioned back to their traditional packaging. Once the improved compostable bag is ready, it will be featured in the SunChips Original flavor, allowing Frito-Lay to monitor consumers' response," wrote Frito-Lay Consumer Affairs according to the blog The Inspired Economist.

Until Frito-Lay finds ear-friendly packaging you might want to try the Colombian company Comestibles Ricos' "Super Ricas" potato chips enhanced with Omega 3s and sold in a biodegradable bag.

Apparently it is more important to have a crunch-less bag while chomping on SunChips rather than the noisy 100 percent 14-week compostable bag launched last year as the Frito-Lay repacks their chips in unrecyclable bags.

The market research firm SymphonyIRI Group noted the company experienced an 11 percent decline in sales in the past year according to USA Today on October 5.

SunChips fans took to YouTube in December 2009 with clips proving the sack's noisy credentials:
http://www.youtube.com/watch?v=FQb7ULO_l7c

http://www.youtube.com/watch?v=GyKqj3H02D8

http://www.youtube.com/watch?v=HRWelTDdHJM

As of October 5, over 45,224 people 'like' the Facebook page Sorry But I Can't Hear You Over This Sun Chips Bag introduced as "The new Sun Chips bags are so f#*king loud. I crinkle them constantly on purpose whenever I am walking around with one. You should do the same."

However not all are pleased by the pro-ear, anti-earth movement:

"This is ridiculous!!!! I was so excited when I saw a big name like Frito-Lay use biodegradable packaging for one of their products. Do people have nothing better to do than complain about the noise of a chip bag?!?!," posted Jennifer Vranicar on the Facebook page wall on October 5.

And Francince Davis responded, "I will be surprised if Frito-Lay even bothers to spend the money on developing and marketing a quieter biodegradable bag. I almost can't blame them if they don't."

Watch Frito-Lay's initiative to launch a green bag: http://www.fritolay.com/our-planet/making-a-better-bag.html

Visit the Facebook page: http://www.facebook.com/pages/SORRY-BUT-I-CANT-HEAR-YOU-OVER-THIS-SUN-CHIPS-BAG/116706515038289

Life and Style
ebookNow available in paperback
ebooks
ebookPart of The Independent’s new eBook series The Great Composers
  • Get to the point
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Food & Drink

    Guru Careers: .NET Developers / Software Developers

    Competitive (DOE) + Benefits: Guru Careers: our .NET Developers / Software Dev...

    Sheridan Maine: Accounts Assistant

    £25,000 - £30,000: Sheridan Maine: Are you looking for a fantastic opportunity...

    Ashdown Group: Management Accountant - Manchester

    £25000 per annum + Benefits: Ashdown Group: Management Accountant - Manchester...

    Ashdown Group: Project Accountant (Part-Qualified Accountant) - Manchester

    £23000 - £25000 per annum + Benefits: Ashdown Group: Project Accountant (Part-...

    Day In a Page

    General Election 2015: The masterminds behind the scenes

    The masterminds behind the election

    How do you get your party leader to embrace a message and then stick to it? By employing these people
    Machine Gun America: The amusement park where teenagers go to shoot a huge range of automatic weapons

    Machine Gun America

    The amusement park where teenagers go to shoot a huge range of automatic weapons
    The ethics of pet food: Why are we are so selective in how we show animals our love?

    The ethics of pet food

    Why are we are so selective in how we show animals our love?
    How Tansy Davies turned 9/11 into her opera 'Between Worlds'

    How a composer turned 9/11 into her opera 'Between Worlds'

    Tansy Davies makes her operatic debut with a work about the attack on the Twin Towers. Despite the topic, she says it is a life-affirming piece
    11 best bedside tables

    11 best bedside tables

    It could be the first thing you see in the morning, so make it work for you. We find night stands, tables and cabinets to wake up to
    Italy vs England player ratings: Did Andros Townsend's goal see him beat Harry Kane and Wayne Rooney to top marks?

    Italy vs England player ratings

    Did Townsend's goal see him beat Kane and Rooney to top marks?
    Danny Higginbotham: An underdog's tale of making the most of it

    An underdog's tale of making the most of it

    Danny Higginbotham on being let go by Manchester United, annoying Gordon Strachan, utilising his talents to the full at Stoke and plunging into the world of analysis
    Audley Harrison's abusers forget the debt he's due, but Errol Christie will always remember what he owes the police

    Steve Bunce: Inside Boxing

    Audley Harrison's abusers forget the debt he's due, but Errol Christie will always remember what he owes the police
    No postcode? No vote

    Floating voters

    How living on a houseboat meant I didn't officially 'exist'
    Louis Theroux's affable Englishman routine begins to wear thin

    By Reason of Insanity

    Louis Theroux's affable Englishman routine begins to wear thin
    Power dressing is back – but no shoulderpads!

    Power dressing is back

    But banish all thoughts of Eighties shoulderpads
    Spanish stone-age cave paintings 'under threat' after being re-opened to the public

    Spanish stone-age cave paintings in Altamira 'under threat'

    Caves were re-opened to the public
    'I was the bookies’ favourite to be first to leave the Cabinet'

    Vince Cable interview

    'I was the bookies’ favourite to be first to leave the Cabinet'
    Election 2015: How many of the Government's coalition agreement promises have been kept?

    Promises, promises

    But how many coalition agreement pledges have been kept?
    The Gaza fisherman who built his own reef - and was shot dead there by an Israeli gunboat

    The death of a Gaza fisherman

    He built his own reef, and was fatally shot there by an Israeli gunboat