Popular food site adds shopping feature
Sunday 11 September 2011
Popular food website Epicurious.com has added a new online shopping feature that sells cookware for the foodie gourmand.
It's a new foray for the Condé Nast-owned site, a repository of more than 180,000 gourmet recipes, many of which come from their sister publications like Bon Appetit and the now defunct Gourmet magazine.
In partnership with Cooking.com, Epicurious Shop, launched this week, offers cookware, kitchen appliances, tableware, cookbooks and gourmet foods from name brands like Calphalon, Mario Batali, All-Clad, Krups and KitchenAid.
The launch of the eboutique is perhaps in response to Gilt Taste, an offshoot of luxury online fashion site Gilt. Helmed by former Gourmet editor-in-chief and food writer Ruth Reichl, Gilt Taste is billed as an online market that sells premium, luxury foods like Wagyu bone marrow, caviar and kitchen and dining room appliances like Japanese knives and slate cheese boards.
Shop Epicurious ships to US addresses only.
For more, visit http://shop.epicurious.com/.
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