Pop-ups go street: Paris, London, Monte Carlo, LA
Wednesday 02 June 2010
The trend of pop-up restaurants, part of a sustainable dining movement that emerged at the end of 2008 and was originally linked to the recession, has morphed from an outlet for young chefs looking for a cheap and fast entrée into the restaurant world to a way for established chefs to pop up in unlikely places in a seasonal fashion in cities like London, Paris, Monte Carlo and Los Angeles.
The trend of pop-ups has splintered into roaming restaurants on-wheels, seasonal stakeouts, monthly gatherings and random pop-up events with different chefs.
ParisByMouth, a foodie blog, announced that Le Miam's summer "street food soirées" will pop up all over the city beginning with the evening of June 1 at Bafotar, a restaurant on the Seine, with a variety of sliders (duck, vegetarian, veal) prepared by Michelin three-star chef Yannick Alleno of Le Meurice (where lunches exceed €100) and a dessert burger with strawberries created by Fauchon's Christophe Adam. Live music from Jupiter (pop/funk/electronic) begins at 8pm, and mini-burgers (€6-9) and Zubrowka bison grass vodka cocktails (€3) are served 6-8pm. Tickets are required and range from three places for €9 to six for €15. For more information on this soiree visit: http://www.lemiam.fr/burger.html (in French) or http://parisbymouth.com
However, Le Brunch Bazar (BB) in Paris is holding down the Australian notion of pop-ups (Greenhouse by Joost) with monthly brunches that are all about community building and green thinking. The first Sunday each month at Comptoir General from noon to 7pm, local vendors set up an organic brunch that combines workshops and eco products, art, music, dance, food for all ages. Tickets are €3 and €0.50 goes directly to the World Wildlife Fund. http://www.brunchbazar.com (in French)
The popular pop-up restaurant trend has gone beyond trying to figure out which London flat (The Underground Restaurant) has become a restaurant for the moment to which park is the temporary home of an established patisserie. On May 30, afternoon tea popped up on Cardinal Place's lawn in Victoria thanks to Bea Vo, renowned pastry chef and owner of Bea's of Bloomsbury. Vo is responsible for tea parties popping up on rooftops and parks around London. To see where the next one will emerge, stay current with: http://www.beasofbloomsbury.com
Very different in cuisine but not in concept from New York's retired Luna Park, where The Café took over a part of Union Square for the summer months, renowned chef Alain Ducasse has created a new al fresco seasonal dining experience at La Trattoria - Sporting Monte-Carlo. The complete Italian menu offers a selection of 30 antipasti including fresh burrata, and rabbit liver crostini; salumeria, pizzette, primi, secondi, contorni and dolci. Expect to be wowed until September 11 with bilingual dishes like Saltimbocca à la romaine [Roman-style Saltimbocca] ; Risotto aux artichauts épineux [risotto with artichokes] and fresh Sicilian or Genovese style pesto and Tomato and garlic cream sauce prepared with a pestle and mortar. The menu per person will cost around €60 not including any wine (70% of the wines are from Liguria to Sicily). http://en.sportingmontecarlo.com/La-Trattoria,2464.html
Chef Ludo Lefebvre is taking his guerrilla approach to pop-ups (LudoBites) to the streets with the Ludo Fried Chicken truck that will be serving up street bites in Los Angeles beginning in June. "My dream is to take it to the Champs d'Elysees and be the first food truck in France," said Lefebvre during a panel discussion at the National Restaurant Association show. Similarly Chairman Bao, a Mobi Munch partner, is driving around San Francisco and won a following for its anytime dim sum.
This summer expect to find many new types of pop-ups surfacing outdoors around the world. Enjoy the surprises and fresh air.
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