Renowned chef Ferran Adrià to create products for PepsiCo

Though world renowned Spanish chef Ferran Adrià will be shuttering his legendary restaurant El Bulli this month, regular folks will be able to sample his creative genius at a fraction of the price and the wait now that he's teamed up with PepsiCo.

The food and beverage giant announced the lucrative partnership Thursday, saying that Adrià will lend his creative, culinary genius to all of the company's brands worldwide. El Bulli was named the World's Best Restaurant five times by Restaurant magazine and Adrià himself has likewise been described as the best chef in the world.

PepsiCo owns names like Frito-Lay, Quaker, Tropicana and Gatorade.

Adrià has been recruited to create a line of new 'snackable' foods, breakfast options and convenience items with a special focus on healthier choices.

In his food lab, Adrià will tasked with developing natural preserving and "taste enhancement" techniques that also reduce the use of fat and oil.

This week, PepsiCo CEO and Chairman Indra Nooyi spent time at El Bulli where the chef - who has been described as the best in the world for his mastery of molecular gastronomy - hosted a workshop proposing new flavor ideas, details of which were kept mum.

The commercial and culinary partnership, meanwhile, isn't entirely unexpected. In 2005, Adrià helped PepsiCo's Spanish Tropicana brand, Alvalle develop a range of chilled vegetable soups like gazpacho and Lay's Artesanas 100 percent olive oil potato chips.

The commercial partnership was announced on the eve of El Bulli's shuttering. After helming the Michelin-starred restaurant for 24 years, Adrià will be serving its last meal June 30 and reopen in 2014 as a gastronomical think tank, the El Bulli Foundation.

In the months and weeks leading to El Bulli's closing, food writers and bloggers have been heaping on the hyperbole, spawning what one disenchanted writer at Slate.com dubbed the "I Ate at El Bulli Piece," or IAAEBP.

So high is demand for a seat at the Catalan restaurant, two million people tried to snag a reservation last year but only 8,000 were successful - a 0.4-percent admission rate, writer Noreen Malone pointed out.

Though Adrià is best known for El Bulli, he also owns two restaurants in Barcelona he runs with his brother Albert. Tickets is a tapas bar and 41°, a cocktail bar.

http://www.ticketsbar.es/en/

 

 

Life and Style
ebookNow available in paperback
ebooks
ebookA delicious collection of 50 meaty main courses
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
SPONSORED FEATURES
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Food & Drink

    Recruitment Genius: Graphic Designer - Product Development

    £26000 - £29000 per annum: Recruitment Genius: The Product Development departm...

    Recruitment Genius: Assistant Manager - Visitor Fundraising

    £23000 per annum: Recruitment Genius: The Visitor Fundraising Team is responsi...

    Recruitment Genius: Developer

    £30000 - £35000 per annum: Recruitment Genius: This is an opportunity to join ...

    Recruitment Genius: Estates Contracts & Leases Manager

    £30000 - £34000 per annum: Recruitment Genius: The Estates Team of this group ...

    Day In a Page

    Orthorexia nervosa: How becoming obsessed with healthy eating can lead to malnutrition

    Orthorexia nervosa

    How becoming obsessed with healthy eating can lead to malnutrition
    Lady Chatterley is not obscene, says TV director

    Lady Chatterley’s Lover

    Director Jed Mercurio on why DH Lawrence's novel 'is not an obscene story'
    Farmers in tropical forests are training ants to kill off bigger pests

    Set a pest to catch a pest

    Farmers in tropical forests are training ants to kill off bigger pests
    Mexico: A culture that celebrates darkness as an essential part of life

    The dark side of Mexico

    A culture that celebrates darkness as an essential part of life
    Being sexually assaulted was not your fault, Chrissie Hynde. Don't tell other victims it was theirs

    Being sexually assaulted was not your fault, Chrissie Hynde

    Please don't tell other victims it was theirs
    A nap a day could save your life - and here's why

    A nap a day could save your life

    A midday nap is 'associated with reduced blood pressure'
    If men are so obsessed by sex, why do they clam up when confronted with the grisly realities?

    If men are so obsessed by sex...

    ...why do they clam up when confronted with the grisly realities?
    The comedy titans of Avalon on their attempt to save BBC3

    Jon Thoday and Richard Allen-Turner

    The comedy titans of Avalon on their attempt to save BBC3
    The bathing machine is back... but with a difference

    Rolling in the deep

    The bathing machine is back but with a difference
    Part-privatised tests, new age limits, driverless cars: Tories plot motoring revolution

    Conservatives plot a motoring revolution

    Draft report reveals biggest reform to regulations since driving test introduced in 1935
    The Silk Roads that trace civilisation: Long before the West rose to power, Asian pathways were connecting peoples and places

    The Silk Roads that trace civilisation

    Long before the West rose to power, Asian pathways were connecting peoples and places
    House of Lords: Outcry as donors, fixers and MPs caught up in expenses scandal are ennobled

    The honours that shame Britain

    Outcry as donors, fixers and MPs caught up in expenses scandal are ennobled
    When it comes to street harassment, we need to talk about race

    'When it comes to street harassment, we need to talk about race'

    Why are black men living the stereotypes and why are we letting them get away with it?
    International Tap Festival: Forget Fred Astaire and Ginger Rogers - this dancing is improvised, spontaneous and rhythmic

    International Tap Festival comes to the UK

    Forget Fred Astaire and Ginger Rogers - this dancing is improvised, spontaneous and rhythmic
    War with Isis: Is Turkey's buffer zone in Syria a matter of self-defence – or just anti-Kurd?

    Turkey's buffer zone in Syria: self-defence – or just anti-Kurd?

    Ankara accused of exacerbating racial division by allowing Turkmen minority to cross the border