Spanish and Italian bubbles continue to top Champagne worldwide
Wednesday 06 October 2010
On October 5, the International Wine & Spirit Research (ISWR) and just-drinks.com jointly published the "Global Market Review of Sparkling Wine - Forecasts to 2015" report detailing the global demand for bubbles.
"The continuous growth of non-Champagne sparkling wine has been one of the less well-publicised developments of the wine world," found ISWR/just-drinks.com.
"The global non-Champagne sparkling wine market has risen by around 2.6% CAGR [compound annual growth rate] between 2004 and 2009 to reach 169.2m nine-litre cases. Even last year in the throes of the global recession, sparkling wine outperformed most global categories, falling by just 0.9%."
To provide some context, "champagne sales by comparison fell by 3.6%. Markets such as the United States, Australia, France and Russia have seen growth throughout the past few years."
In July ISWR surmised in their Snapshot Trends Report 2010 the demand for Spanish and Italian bubbles was based on the global economic crisis: "An obvious example of trading down is the correlation between the huge falls in Champagne and the uptake in many markets of lower-priced alternatives such as prosecco and cava."
Italians are working to capitalize on this trend by implementing trademarks on Italian-grown sparkling wine.
The Prosecco Council has been successful in Europe and Australia with an eye on Brazil.
According to just-drinks.com, Aldo Franchi, the director general of the producers association Cantina Produttori di Valdobbiadene added, "Very few producers suffered in 2009 because of the recession. Most were able to maintain their volumes, although profits were trimmed."
And, in 2009 exports of Prosecco "exceeded domestic consumption for the first time according to the Italian farmers' union Coldiretti."
Additionally Hong Kong expects to witness continued growth in the sparkling wine market at the third annual Hong Kong International Wine and Spirits Fair taking place November 4-6. In 2009, exhibitors doubled from 2008 and included 34 sparkling wine regions worldwide.
To learn more about the fair, go to: http://www.hktdc.com/fair/hkwinefair-en/HKTDC-Hong-Kong-International-Wine-and-Spirits-Fair.html
Sales of the tablet are set to fall again, say analysts
Met Police confirm there was a 'minor disturbance' and that no-one was arrested
George Lucas criticises the major Hollywood film studios
Does Chris Grayling realise what a vague concept he is dealing with?
Trend which requires crisps, a fork and a strong stomach is sweeping Mexico's streets
Parties threaten resort's image as a family destination
I Am Bread could actually be a challenging and nuanced title
Life & Style blogs
iPhone 6 'catches on fire and burns man's leg after bending in pocket'
Soylent: Could a slug of nutritionally engineered sludge ever replace the leisurely meal?
Drink alcohol and eat meat to improve male fertility - but cut down on coffee, studies suggest
The inventor of the Facebook 'like' button says he never made a 'dislike' button because he feared the 'unfortunate consequences'
What lies beneath La Perla's 60 years of luxury lingerie?
- 1 Indian footballer Peter Biaksangzuala dies after injuring spine doing somersault celebration
- 2 Jack the Ripper: Scientist who claims to have identified notorious killer has 'made serious DNA error'
- 3 Banksy arrest hoax: Internet duped by fake report claiming that the street artist's identity has been revealed
- 4 Drink alcohol and eat meat to improve male fertility - but cut down on coffee, studies suggest
- 5 Brian Harvey turns up at Downing Street and 'demands to speak to Prime Minister'
iJobs Food & Drink
£30 - 50k (DOE) + Benefits: Guru Careers: We are seeking a SCRUM Master to joi...
£13,520: Recruitment Genius: As this role can be customer facing at times, the...
£50000 - £60000 per annum: Sauce Recruitment: A successful entertainment, even...
£25000 - £30000 per annum + benefits: Ashdown Group: A fantastic opportunity h...