Starbucks has launched a new logo and a new line of products this week as part of its 40th anniversary makeover.
Stores across the world have been rolling out the new Siren signature one by one. The most notable change is the drop in the Starbucks name. The logo was inspired by a twin-tailed mermaid from Greek mythology and is made over with finer facial features.
The roll-out fanned the word and was unveiled in stores in Beijing, London, Paris and New York. The company has more than 17,000 locations in 50 countries.
New products like Cocoa Cappuccino, Starbucks Tribute Blend coffee, and a range of small cakes like Cake Pops, Red Velvet Whoopie Pies and Mini Cupcakes have also been launched.
The fight for coffee domination and brand loyalty is ongoing. Last month, Dunkin' Donuts announced expansion plans to move into India, while Canada's largest fast-food chain Tim Hortons announced plans to set up shops in Abu Dhabi and Dubai.