Starbucks unveils new products for 40th anniversary
Thursday 10 March 2011
Starbucks has launched a new logo and a new line of products this week as part of its 40th anniversary makeover.
Stores across the world have been rolling out the new Siren signature one by one. The most notable change is the drop in the Starbucks name. The logo was inspired by a twin-tailed mermaid from Greek mythology and is made over with finer facial features.
The roll-out fanned the word and was unveiled in stores in Beijing, London, Paris and New York. The company has more than 17,000 locations in 50 countries.
New products like Cocoa Cappuccino, Starbucks Tribute Blend coffee, and a range of small cakes like Cake Pops, Red Velvet Whoopie Pies and Mini Cupcakes have also been launched.
The fight for coffee domination and brand loyalty is ongoing. Last month, Dunkin' Donuts announced expansion plans to move into India, while Canada's largest fast-food chain Tim Hortons announced plans to set up shops in Abu Dhabi and Dubai.
First full-length look is finally here
World cities ranked in terms of safety, food security and 'liveability'
Life & Style blogs
Snapchat removed the Best Friends list feature and 'stalkers' are upset
Baldness could soon be treated using stem cells, scientists hope
A bottle of wine a day is not bad for you and abstaining is worse than drinking, scientist claims
Eight-year-old girl Camilla Lisant suggests possible cancer treatment to her scientist father over the dinner table
Lack of medically trained staff leaves NHS 111 phone service struggling to cope, insider claims
- 2 The awkward moment Sarah Palin raised $25,000 for Hillary Clinton's election campaign
- 3 Ball pool for adults opens in London
- 4 Amal Clooney gives excellent response to fashion question at European Court of Human Rights
- 5 Baldness could soon be treated using stem cells, scientists hope
iJobs Food & Drink
£30000 - £40000 per annum: Recruitment Genius: This is a great opportunity for...
£21000 - £22000 per annum: Recruitment Genius: Located on the stunning Sandban...
£26 - 35k (DOE): Guru Careers: An Email Marketing Specialist is needed to join...
Negotiable: Recruitment Genius: This is a fantastic opportunity to join a is a...