Star-studded party fetes relaunch of food magazine - Food + Drink - Life and Style - The Independent

Star-studded party fetes relaunch of food magazine

In the publishing landscape where food titles are in constant competition for readers, a 55-year stalwart is hoping a new leader and complete redesign will help it keep - and win - new market share.

The relaunch of Bon Appétit magazine was feted by a crew of stars and celebrity chefs at New York's Minetta Tavern this week to celebrate the May cover that's on US and Canadian newsstands now.

The guest list included Gwyneth Paltrow - who is rumored to be on the cover of the June issue - and celebrity chefs Daniel Boulud, Tom Colicchio and David Chang.

At 55-years-old, Bon Appétit has been a stalwart in the food magazine industry, especially among female readers with a median age of 49 and a household income of $100,000. But the new editor-in-chief Adam Rapoport says though it will continue to be for home cooks, the new version will also be more topical, edgier and borrow some star power along the way.

The current issue, for example, features an inside look at New York chef David Chang's new iPad app Lucky Peach, a quarterly food journal, and an essay by chef-writer du jour, Gabrielle Hamilton, author of Blood Bones & Butter.

In an interview with Women's Wear Daily , Rapoport - who comes from GQ where he was a style editor - said the pillars of the magazine will remain the same: solid, tested recipes, cooking techniques and strong visual photography.

But he also acknowledged that his role will mean managing the Bon Appétit brand with help from TV associations - a formula that's been a recipe for success for other publications like Food & Wine Magazine, which is associated with Bravo's Top Chef, and Hearst's Food Network Magazine, WWD notes.

Parent company Condé Nast is putting all their gourmet eggs in the Bon Appétit basket after having to close sister food magazine Gourmet in 2009 due to a decline in advertising sales. The brand continues, however, to appear on their food site Epicurious.

Rapoport is also hoping to bring in male readers (the publication is predominantly read by women) pull in readers from food blogs and tap into pop culture for content, he said.

In his first issue, the May cover features a simple bowl of spaghetti as the magazine's thematic ode to all things Italia. Stories include Italian desserts, how to make the perfect pasta, and an inside look at fashion house Missoni and how the designers dine together as a family - a byproduct of Rapoport's stint as a style editor.

Photos of the New York launch party can be seen on the magazine's Facebook page, https://www.facebook.com/bonappetitmag.

 

 

Life and Style
tech
Arts and Entertainment
Robin Thicke's video for 'Blurred Lines' has been criticised for condoning rape
music
Voices
Yes supporters gather outside the Usher Hall, which is hosting a Night for Scotland in Edinburgh
voicesBen Judah: Is there a third option for England and Scotland that keeps everyone happy?
News
John Travolta is a qualified airline captain and employed the pilot with his company, Alto
people'I felt like that was the lowest I’d ever felt'
PROMOTED VIDEO
Life and Style
ebooksA superb mix of recipes serving up the freshest of local produce in a delicious range of styles
Life and Style
ebooksFrom the lifespan of a slug to the distance to the Sun: answers to 500 questions from readers
News
peopleThe report and photo dedicated to the actress’s decolletage has, unsurprisingly, provoked anger
News
A plane flies close to the eruption of the Icelandic volcano
newsAnd yes, it's quite something
Sport
Tito Vilanova passed away aged just 45
footballThe club's former manager died in April, less than a year after he stood down
Arts and Entertainment
Benedict Cumberbatch
artAnd it's even for a good cause
Arts and Entertainment
While many films were released, few managed to match the success of James Bond blockbuster 'Skyfall'
filmsDaniel Craig is believed to be donning skies as 007 for the first time
Life and Style
techCriminals are targeting an e-reader security flaw
Life and Style
tech... and together they're worth at least £100 million
Arts and Entertainment
Matt Damon as Jason Bourne in The Bourne Ultimatum (2007)
filmMatt Damon in talks to return
Arts and Entertainment
Evil eye: Douglas Adams in 'mad genius' pose
booksNew biography sheds light on comic genius of Douglas Adams
Arts and Entertainment
Fringe show: 'Cilla', with Sheridan Smith in the title role and Aneurin Barnard as her future husband Bobby Willis
tvEllen E Jones on ITV's 'Cilla'
News
newsBut just how much does a 122-carat coloured diamond go for these days?
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Food & Drink

    IT Administrator - Graduate

    £18000 Per Annum: Clearwater People Solutions Ltd: ***EXCELLENT OPPORTUNITY FO...

    USA/Florida Travel Consultants £30-50k OTE Essex

    Basic of £18,000 + commission, realistic OTE of £30-£50k : Ocean Holidays: Le...

    Marketing Executive / Member Services Exec

    £20 - 26k + Benefits: Guru Careers: A Marketing Executive / Member Services Ex...

    Sales Account Manager

    £15,000 - £25,000: Recruitment Genius: A fantastic opportunity has arisen for ...

    Day In a Page

    Mystery of the Ground Zero wedding photo

    A shot in the dark

    Mystery of the wedding photo from Ground Zero
    His life, the universe and everything

    His life, the universe and everything

    New biography sheds light on comic genius of Douglas Adams
    Save us from small screen superheroes

    Save us from small screen superheroes

    Shows like Agents of S.H.I.E.L.D are little more than marketing tools
    Reach for the skies

    Reach for the skies

    From pools to football pitches, rooftop living is looking up
    These are the 12 best hotel spas in the UK

    12 best hotel spas in the UK

    Some hotels go all out on facilities; others stand out for the sheer quality of treatments
    These Iranian-controlled Shia militias used to specialise in killing American soldiers. Now they are fighting Isis, backed up by US airstrikes

    Widespread fear of Isis is producing strange bedfellows

    Iranian-controlled Shia militias that used to kill American soldiers are now fighting Isis, helped by US airstrikes
    Topshop goes part Athena poster, part last spring Prada

    Topshop goes part Athena poster, part last spring Prada

    Shoppers don't come to Topshop for the unique
    How to make a Lego masterpiece

    How to make a Lego masterpiece

    Toy breaks out of the nursery and heads for the gallery
    Meet the ‘Endies’ – city dwellers who are too poor to have fun

    Meet the ‘Endies’ – city dwellers who are too poor to have fun

    Urbanites are cursed with an acronym pointing to Employed but No Disposable Income or Savings
    Paisley’s decision to make peace with IRA enemies might remind the Arabs of Sadat

    Ian Paisley’s decision to make peace with his IRA enemies

    His Save Ulster from Sodomy campaign would surely have been supported by many a Sunni imam
    'She was a singer, a superstar, an addict, but to me, her mother, she is simply Amy'

    'She was a singer, a superstar, an addict, but to me, her mother, she is simply Amy'

    Exclusive extract from Janis Winehouse's poignant new memoir
    Is this the role to win Cumberbatch an Oscar?

    Is this the role to win Cumberbatch an Oscar?

    The Imitation Game, film review
    England and Roy Hodgson take a joint step towards redemption in Basel

    England and Hodgson take a joint step towards redemption

    Welbeck double puts England on the road to Euro 2016
    Relatives fight over Vivian Maier’s rare photos

    Relatives fight over Vivian Maier’s rare photos

    Pictures removed from public view as courts decide ownership
    ‘Fashion has to be fun. It’s a big business, not a cure for cancer’

    ‘Fashion has to be fun. It’s a big business, not a cure for cancer’

    Donatella Versace at New York Fashion Week