Subway gets most love from Twitter and Facebook
Friday 09 September 2011
Sandwich giant Subway is the best-loved fast-food chain among users of social media, while haters are big on Burger King.
That's according to the number crunchers over at Amplicate, a service that collates the opinions of millions of social media users on different topics.
The report, released this week, found that 83 percent of the 236,400 opinions expressed on social media sites like Twitter and Facebook about Subway were positive.
Cajun chicken chain Popeyes followed closely behind with 79 percent of all comments generated expressing love for their products.
That compares to Burger King which got the most smacktalk over the past 12 months: less than half of all comments related to the burger chain were deemed friendly or positive.
Recently, the Miami-based burger chain has undergone a major overhaul, starting with the retirement of their cartoonish mascot which has been the subject of much hate and is repeatedly described as plain old 'creepy.'
Though Taco Bell led the pack heading into 2011, the Mexican-style food chain suffered a "fall from grace," the report notes, after being embroiled in a headline-grabbing lawsuit over its meat products. The lawsuit was dropped.
Subway's official US Facebook page has more than eight million fans and almost 480,000 Facebook check-ins. Their Twitter feed has 151,000 followers.
Comparatively, Burger King has 1,590,000 Facebook fans, and 26,600 Twitter followers.
Here are the results:
Most loved restaurants, in order:
Most hated restaurants
Life & Style blogs
- 1 Keira Knightley topless: Usually conservative actress does own take on #Freethenipple campaign for Interview Magazine
- 2 Oil tanker with $100 million cargo goes missing off Texas coast
- 3 George Galloway left with severe bruising after attack in Notting Hill by man 'shouting about the Holocaust'
- 4 Lady al-Qa’ida: On the trail of Dr Aafia Siddiqui, the world’s most wanted prisoner
- 5 A teacher speaks out: 'I'm effectively being forced out of a career that I wanted to love'
- < Previous
- Next >
iJobs Food & Drink
£30 - 35k + Uncapped Comission (£70k Y1 OTE): Guru Careers: A Business Develop...
£18k + Uncapped Commission (£60k Y1 OTE): Guru Careers: A Graduate Sales Exe...
£25 - 60k (DOE): Guru Careers: A Web Developer / Software Developer is needed ...
£6000 - £50000 per annum + Bonus+Benefits+Package: Harrington Starr: Oracle 11...