Taco Bell testing shells made entirely out of Nacho Cheese Doritos
Saturday 16 April 2011
The online food world is abuzz after a YouTube video and images of a Day-Glo, orange-colored taco shell started making the rounds - a shell made entirely of Nacho Cheese Doritos.
Taco Bell has been testing out the Doritos Locos Tacos in a handful of US restaurants including Toledo, Ohio, where consumers have been posting photographic evidence of what's talked about as a mythical item.
A photo submitted to food blog GrubGrade, shows an unnaturally orange taco shell, while posters plastered on store fronts and along the drive-thru show that the item is selling for $1.19.
Meanwhile, a YouTube video shot on July 4, 2010, suggests that while the product isn't exactly new, it's still in the testing phase.
The only indication of the location is a banner in the background that says USC and University of Southern California.
"It's everything I expected and more," says the diner. Curiously, however, the customer also seeks direction during the video, asking someone off-camera, "Do I want to finish the taco?"
Creating shells made from the ultra-cheesy nacho chips is an idea that's long been floating around among taco lovers. A Facebook group created in 2009 calls itself the Taco Shells Made From Doritos Movement, a collective of 430 members who call it their mission to convince Frito-Lay which owns Doritos, to develop a cheesy shell.
In a 2009 letter to Frito-Lay, group founder Todd Mills wrote, "Imagine this...taco shells made from Doritos. I know...It's an amazing thing to ponder."
The company's response was somewhat more muted, saying, "We are flattered of your interest in wanting to assist Frito-Lay. However, we do not accept unsolicited ideas or suggestions from outside our company ."
It's not the first time Taco Bell has ventured into creating fluorescent-colored taco shells. Their Volcano Menu touts a red corn tortilla. Likewise, Doritos also has a PM Late Night Tacos flavor that's available in Guatemala, El Salvador and Honduras.
Online reaction to the product has been swift, with comments ranging from enthusiasm, disgust and outright anger. Some are calling for a Cool Ranch-flavored shell, others call it a health nightmare, and others still are outraged saying they've been robbed.
"I seriously submitted this idea to Taco Bell when I was in high school. Must have been 1999. All I got was an email back saying that they didn't accept third party ideas," wrote DjJamos on YouTube.
And Mills called the development an "outrage."
"Don't you think they should have given us a heads up!?!?!"
No word on when or if the shell will roll out nationwide.
Meanwhile, Chipotle Mexican Grill is fast expanding and taking a bite out of the Mexican fast-food market, having opened their first location in the UK last year. The chain is also eyeing locations in Paris and Munich.
In addition to the US, Taco Bell has locations in Canada, the UK, Puerto Rico, Philippines, Spain, Cyprus and India.
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