TV chefs create shoe designs for home cooks
Thursday 17 February 2011
A trio of celebrity chefs in the US, known for their appearances on specialty TV channel Food Network, have inked a deal to design their own shoe collection.
Between them, culinary stars Marcus Samuelsson, Chris Cosentino and Aarón Sanchez are restauranteurs, Top Chef Masters and Iron Chef America competitors, and will now be able to add the title of shoe designer to their culinary repertoire.
Instead of stiletto heels and dainty straps, however, the signature series, called Sharkz, will be modeled after the chefs' personal style and designed to cushion tired feet in hot kitchens.
While celebrity chefs are commonly enlisted to peddle cookware and kitchen appliances, footware has become another stream of endorsement in an industry where kitchen staff log long hours on their feet in slippery, hot kitchens. Perhaps one of the earliest shoe endorsements came from Iron Chef America's Mario Batai, whose signtaure uniform includes knee-length shorts and orange Crocs. He now has a signature shoe named after him: the Bistro Mario Batali edition.
Samuelsson, winner of the Top Chef Masters challenge in season 2, is also the youngest chef to be awarded two, three-star ratings from The New York Times. Cosentino and Sanchez are well-known for their Food Network series Chefs vs. City, which pits locals against the pair in food-related obstacle courses that traverse the city.
The magazine describes Cosentino's shoe as sneakers, surf and California; Samuelsson's style as urbane, sophisticated and "very New York,"and Sanchez's shoes a reflection of his Latin heritage.
The chef-designed series will be priced at $69.95. The Batali Crocs are priced at $39.99.
Life & Style blogs
Alexander McQueen at auction: What makes a really great piece of fashion?
A bottle of wine a day is not bad for you and abstaining is worse than drinking, scientist claims
No female ejaculation, please, we’re British: a history of porn and censorship
Stressed nurses are 'forced to choose between health of patients and their own'
Pornhub: Kim Kardashian's sex tape is the most-watched porn video of all-time
- 1 Nigel Farage: Me vs Russell Brand on Question Time – he's got the chest hair but where are his ideas?
- 2 Harry Potter fans can apply to the Hogwarts-inspired College of Wizardry
- 3 Jessica Chambers: 19-year-old woman 'doused with lighter fluid and burned alive' in the US
- 4 Russell Brand calls Nigel Farage 'poundshop Enoch Powell' in BBC Question Time debate
- 5 Orange Wednesdays are no more
iJobs Food & Drink
£240 - £275 per day: Investigo: Support the global business through in-depth a...
Negotiable: Ashdown Group: Data Manager - MySQL, Shell Scripts, Java, VB Scrip...
£27000 - £32000 per annum: Ashdown Group: Application Support Analyst - near S...
£23000 - £27000 per annum: Recruitment Genius: This successful group of compan...