US hotel guests will soon wake up to Starbucks brew in their room
Friday 18 February 2011
In a move signaling a growing trend towards a new kind of brew, Starbucks Corp. announced this week that it will be providing single-serve coffee to half a million hotels across the US.
The latest deal will see Starbucks coffee delivered via Courtesy Products' CVI one-cup brewing machine systems in 500,000 luxury hotels.
The world's largest coffee chain has been making a string of announcements in the last few weeks indicating a strong interest in expanding their reach into the one-cup brewing market, currently dominated by machine-makers Keurig and Tassimo in the US.
Their VIA line targets people on the go with single-serve instant coffee packets. And though unconfirmed, reports that the company was in talks with Green Mountain Coffee Roasters to provide coffee for the Keurig brewing system sent share prices for Green Mountain to a record high.
Since 2006, single-serve coffee brand Nespresso, whose ads feature George Clooney and John Malkovich, has been the exclusive coffee supplier for 170 of The Radisson SAS hotels in Europe, the Middle East and Africa, as well as the Relais & Chateaux hotel chain.
Life & Style blogs
Google Maps hides image of Android robot urinating on Apple in surprisingly insolent Easter egg
Silent Hills: hugely anticipated game is definitely cancelled, Konami says
Company breaks open Apple Watch to discover what it says is 'planned obsolescence'
KickAssTorrents down: biggest file-sharing site moves to .cr domain after takedowns
Watch teenager Collin Burns break the Rubik's Cube world record by solving puzzle in just 5.25 seconds
- 1 Frank Lampard's face drops when Holly Willoughby introduces him as a 'Man City legend'
- 2 Sofyen Belamouadden murder: The inside story of a crime that horrified Britain
- 3 Company breaks open Apple Watch to discover what it says is 'planned obsolescence'
- 4 The Visit: Trailer for M Night Shyamalan's latest horror film is terrifying
- 5 9/11: Iranian General accuses US of organising September 11 terror attacks
iJobs Food & Drink
£15310 per annum: Recruitment Genius: An exciting opportunity has arisen for a...
£24000 - £25000 per annum: Recruitment Genius: Situated in the heart of Bradfo...
£18750 per annum: Recruitment Genius: This Hotel in Chadderton is a popular ch...
£Competitive (DOE) + Benefits: Guru Careers: We are seeking a Marketing and Co...