Vinexpo Asia: China drives world wine market
Tuesday 25 May 2010
The fourth Asian Vinexpo featuring 840 exhibitors from 32 countries opened Tuesday in Hong Kong as the global economic crisis pushed exporters to focus on the world's most promising market: China.
"A little like 2009 vintage Bordeaux, this Vinexpo is exceptional. There are more exhibitors and we expect more than 10,000 professionals, including a large number from China," said chief executive Robert Beynat.
The annual wine and spirits fair is key to Hong Kong's bid to turn itself into a wine trading centre that sits on the doorstep of the vast Asian market with Chinese consumers showing a growing demand for foreign products.
French wines occupy almost half the 8,500 square metre site, confirming their place as a favourite among Chinese consumers.
"China and Hong Kong are the most dynamic Asian markets with per capita consumption rising and strong import growth (8.7 million cases in 2008)," Beynat said.
"European and US producers are turning towards these markets to recover from the (economic) crisis."
Italian, Spanish and German wines round out Europe's offering at the fair, with the US doubling the number of its exhibitors and Australian and New Zealand vintners boosting their presence by 30 percent.
Asia-Pacific accounts for 50.6 percent of world spirits consumption with an expected 4.7 percent increase between 2009 and 2013.
Although Japan remains the region's biggest wine importer, China will have nearly caught up in the next three years, according to Vinexpo.
China is expected to be the world's seventh-largest wine consumer by 2013, it said.
"There are 100 to 150 million people in China who can afford to drink wine. It is these people, and not only millionaires, that we must reach," said Alain Vironneau, president of the Bordeaux Wine Council.
Added Beynat: "Our challenge is to explain to Chinese consumers that there are good wines at all prices and they're not reserved just for the elite".
Life & Style blogs
Who is Teresa Fidalgo? Debunking the fake ghost story that's got Instagram spooked
Winter crisis in A&E: Hospitals declare 'black alerts' as admissions shatter records, but full stats still unpublished
Bill Granger recipes: Tenderstem broccoli omelette; Fried eggs with Mexican-style tomato and chilli sauce; Pan-fried cavolo nero with soft-boiled egg
Unpaid make-up artists reveal the ugly side of Miss World
Google launches 'Contributor' payment service for ad-free internet browsing
- 1 'Not suppost to cry': 9-year-old lists the worst things about being a boy
- 2 To help fuel their propaganda machine against the poor, our government has now decided to redefine the word 'welfare'
- 3 Anti-gay hate preacher accidentally tweets 4,000 followers cartoon clip of him 'confessing' to be a 'homosexual sodomite'
- 4 Woman opens professional cuddling shop – gets 10,000 customers in first week
- 5 Grayson Perry: London needs affordable housing because 'rich people don't create culture'
iJobs Food & Drink
£8 per hour: Recruitment Genius: Excellent opportunities are available for par...
£60000 - £75000 per annum + Benefits : Investigo: A global leading travel busi...
£16000 - £20000 per annum: Recruitment Genius: This charming and contemporary ...
£15000 - £20000 per annum: Recruitment Genius: The fastest growing fitness cha...