Vinexpo plans to return to US
Thursday 09 June 2011
Vinexpo, one of the largest most significant wine and spirits expos of the year, will return to the US after a long absence that was due in part to France's tense relationship with the country during the Iraq war.
In an interview with industry wine publication Decanter, Vinexpo chief Robert Beynat said it's the right time for the trade fair to return to the US, as Americans make up a growing wine market.
Wine consumption in the US is projected to grow from 12.9 liters per capita this year to 13.4 liters per capita in 2015.
The last time Vinexpo was held in the US in 2004, it attracted disappointing numbers as France's standing in the country was at an all-time low, the article points out. The year before, France's opposition to the Iraq war spawned anti-French sentiments and new terms like "Freedom Fries" to replace "french fries."
The fair in Chicago drew 25 percent fewer attendees than the expo held in New York two years before.
Beynat declined to elaborate any further in the interview except to say that he will be visiting the US in July and making an announcement in November.
The 16th annual Vinexpo 2011 begins in Bordeaux June 19, and is expected to attract representatives from 48 countries, 2,500 exhibitors and about 50,000 visitors.
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