Vlogs and tweets changed the [wine] world
Thursday 10 June 2010
On June 8, CataVino, an online wine marketing company, tweeted, "Social Media is Changing the Wine World!" and it appears to be the case as the traditionally closed industry has opened up by embracing the direct connection to consumers via transmedia platforms.
According to a wrap-up clip from CataVino's Access Zone at the London International Wine Fair in May, 700,000 watch wine clips online monthly and 7,000 individuals tweet about wine daily.
Wine bloggers (Vinsanity, Spittoon, Swirl Smell Slurp), vloggers (Wine Library TV), social networks (Snooth, Adeggo) and smartphone applications (WINEFindr, Drync Wine Pro) are demystifying the wine world in order to share and help wine enthusiasts understand what's in the bottle.
The trend appears to have exploded in 2010, changing industry norms.
There is now an ISBN-like code for wines, AVIN, that is being introduced to help consumers find the exact wine and vintage you are looking for.
Similarly, WINEfindr (€3.99), described as a ‘pocket sommelier', and Drync Wine Pro (€3.99), virtual wine cellar, both help to locate and recall favorite wines with varying features. Imagine dining al fresco in Tuscany and snapping label images of some new Sicilian white you want to purchase for a dinner party when you return home - the apps will convert that image into a wealth of useful information.
Not to mention the endless wine reviews and online tastings that can be viewed to help inform purchases, tastings and pairings.
In addition to the Access Zone there are other events centered on social media including the sold-out North American Wine Bloggers' Conference (June 25 in Walla Walla, Washington) and the world's first free 3D virtual wine fair for the profession (June 21-25) and the public (June 26-27) will take place at WineFair.com in seven different languages: Chinese, English, French, German, Italian, Japanese and Spanish.
Life & Style blogs
Anal sex study reveals climate of 'coercion'
Ice Bucket Challenge: ALS Association doesn't yet know what to do with all of the money raised
The science of saturated fat: A big fat surprise about nutrition?
The best gowns on the red carpet of 2014 Venice Film Festival
iPhone 6 'release date' firmed up in leaked photos of Apple smartphone
- 1 Students heading off to 'charity challenge' grounded at Gatwick after travel firm goes bust
- 2 Notting Hill Carnival: Woman shares selfie after being ‘punched in face for telling man to stop groping her’
- 3 Daily Show's Jon Stewart destroys Fox News for its Ferguson coverage
- 4 When elitism grips the top of British society to this extent, there is only one answer: abolish private schools
- 5 Like Jennifer Aniston, I am no less of a woman because I am childless
- < Previous
- Next >
iJobs Food & Drink
£30 - 35k + Uncapped Comission (£70k Y1 OTE): Guru Careers: A Business Develop...
£18k + Uncapped Commission (£60k Y1 OTE): Guru Careers: A Graduate Sales Exe...
£25 - 60k (DOE): Guru Careers: A Web Developer / Software Developer is needed ...
£6000 - £50000 per annum + Bonus+Benefits+Package: Harrington Starr: Oracle 11...