Vodka, the chicken of alcohol
Friday 02 July 2010
Like chicken, it has essentially no flavor but can be wildly enhanced - and it has been with everything from bacon to acai berries. The latest is lox - giving a whole new meaning to liquid brunch.
Enter smoked-salmon vodka from the two-year old artisan vodka company Alaska Distillery, a project that the founder Toby Foster admitted to the Anchorage Daily News was a costly stunt to get attention for his young vodka company.
Foster explained that the smoked-salmon vodka was created mainly to elevate the average bloody mary cocktail.
On June 30, Facebookers posted their reactions that tend to range from "gross" to "sounds good." John Bernal posted his tasting notes: "Just had to give it a try and it was damn good. Did a shooter and followed that up with a bloody mary...both were excellent." And, Melissa Godoy asked the likely question: "will it leave a fishy aftertaste??"
Unfortunately most limited-edition vodka campaigns do not easily translate into tasting opportunities for everyone given their limited time on the market and local availability, rarely reaching worldwide markets.
Absolut Vodka is a classic example. Their iconic bottle and clever campaigns have resulted most recently in "a series of city-inspired flavored vodkas" only in the US. The latest was launched in June, Absolut Brooklyn, a blend of red apple and ginger in a bottle designed in collaboration with renowned Brooklynite and filmmaker Spike Lee as a tribute to "Brooklyn Stoop Life." Watch the spoken word trailer: http://www.youtube.com/watch?v=6nce7TUw8Mg
It is unlikely that lox will replace bacon as the meat de jour for vodka but more stunts can be expected, and potentially more unusual creations than smoked salmon.
The good news is that the social vlogging stunt/game ‘bros icing bros' where the vodka Smirnoff ice is used to stop a friend anywhere and he has to kneel on one leg and chug the vodka, appears to be losing its appeal.
Life & Style blogs
Childcare 'not just a women's issue,' says shadow minister as she sets out her 'dadifesto'
Who is Teresa Fidalgo? Debunking the fake ghost story that's got Instagram spooked
The 10 Best juicers
Grim second life of the 'breastaurant': The oft-loathed sector is booming in the States thanks to Hooters, Twin Peaks and Tilted Kilt
The 10 Best food processors
- 1 President of Argentina adopts Jewish godson to 'stop him turning into a werewolf'
- 2 The 'Black Museum': After 150 years, public set to see exhibits from police’s grisly crime museum
- 4 Sir Winston Churchill’s family begged him not to convert to Islam, letter reveals
- 5 UK weather: 'Coldest night of the year' tonight as freezing temperatures plummet to -10C
iJobs Food & Drink
£16000 - £18000 per annum: Recruitment Genius: This is an exciting opportunity...
£25000 - £30000 per annum: Recruitment Genius: The fastest growing fitness cha...
£240 - £275 per day: Investigo: Support the global business through in-depth a...
Negotiable: Ashdown Group: Data Manager - MySQL, Shell Scripts, Java, VB Scrip...