Vote for a tasty new ‘DEW’
Tuesday 25 May 2010
Mountain Dew (DEW), a popular soft drink, has launched a new electorate campaign for you to select one of three new flavors to be launched across the United States, voting closes on June 14 at 11:59pm EDT.
"The Flavor Campaign" shows a close race between DEW: Typhoon (tropical punch infused), Distortion (blasted with lime) and White Out (combined with citrus). The social marketing effort encourages you to promote your candidate with downloadable icons, wallpapers, banners and much more.
The votes are viewable in real-time state by state and additional votes can be made for best 2011 ‘Slurpee', ice slush drink sold exclusively at 7-11s, flavor as well as diet drink flavor.
DEWmocracy began in 2007, encouraging Dew's fans to create a new flavor for fans - since then the public has voted on everything from colors, names, packaging and flavors. The makers of Mountain Dew have followed a successful trend that have led various Ben & Jerry ice cream favors and blue M&M chocolate candies.
At the time of this writing White Out (43%) held a slight lead over Typhoon (40%) with Destortion only receiving 17% of the votes. To make your voice heard for your favorite DEW, go to: http://www.dewmocracy.com
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