Watch: Canadian McDonald's freezes $4,000 in giant block of ice
Tuesday 09 August 2011
A McDonald's in Canada gave away $4,000 (€2,835) in dollar coins - but made people work for their loot by freezing the money in a block of ice.
Suspended in ice in the form of the golden arches, 4,000 loonies - Canadian-speak for the dollar coin - were given away as a promotional stunt in Sylvan Lake, Alberta, last week.
A YouTube video shows man, woman, child - and even dog - chipping (or licking away) at the frozen ice block with stones to get at the money. It took five hours for the public to dismantle the ice sculpture and walk home with a few extra bucks.
The campaign was to promote the Dollar Drink Days this summer.
"This is what passes for a big night in Canada," wrote AdWeek, in a snarky comment.
Watch as passersby attack the block of ice with stones and bare hands: http://www.youtube.com/watch?v=P6ITLA36uXM.
Life & Style blogs
Alexander McQueen at auction: What makes a really great piece of fashion?
A bottle of wine a day is not bad for you and abstaining is worse than drinking, scientist claims
No female ejaculation, please, we’re British: a history of porn and censorship
Stressed nurses are 'forced to choose between health of patients and their own'
Pornhub: Kim Kardashian's sex tape is the most-watched porn video of all-time
- 1 Nigel Farage: Me vs Russell Brand on Question Time – he's got the chest hair but where are his ideas?
- 2 Harry Potter fans can apply to the Hogwarts-inspired College of Wizardry
- 3 Jessica Chambers: 19-year-old woman 'doused with lighter fluid and burned alive' in the US
- 4 Russell Brand calls Nigel Farage 'poundshop Enoch Powell' in BBC Question Time debate
- 5 Orange Wednesdays are no more
iJobs Food & Drink
£240 - £275 per day: Investigo: Support the global business through in-depth a...
Negotiable: Ashdown Group: Data Manager - MySQL, Shell Scripts, Java, VB Scrip...
£27000 - £32000 per annum: Ashdown Group: Application Support Analyst - near S...
£23000 - £27000 per annum: Recruitment Genius: This successful group of compan...