Watch: Canadian McDonald's freezes $4,000 in giant block of ice
Tuesday 09 August 2011
A McDonald's in Canada gave away $4,000 (€2,835) in dollar coins - but made people work for their loot by freezing the money in a block of ice.
Suspended in ice in the form of the golden arches, 4,000 loonies - Canadian-speak for the dollar coin - were given away as a promotional stunt in Sylvan Lake, Alberta, last week.
A YouTube video shows man, woman, child - and even dog - chipping (or licking away) at the frozen ice block with stones to get at the money. It took five hours for the public to dismantle the ice sculpture and walk home with a few extra bucks.
The campaign was to promote the Dollar Drink Days this summer.
"This is what passes for a big night in Canada," wrote AdWeek, in a snarky comment.
Watch as passersby attack the block of ice with stones and bare hands: http://www.youtube.com/watch?v=P6ITLA36uXM.
Life & Style blogs
Who is Teresa Fidalgo? Debunking the fake ghost story that's got Instagram spooked
Paris Fashion Week: Skirting the issue for the stylish boys' brigade
Losing appetite as you age? Try adding umami flavour to restore the 'joy of taste'
The enemy within: People who hear voices in their heads are being encouraged to talk back
Miss Universe 2015: A beefeater, a yellow tree and an entire hockey game - the bizarre national costumes
- 1 Paris attacks: Do not call Charlie Hebdo killers 'terrorists', BBC says
- 2 Man who held up 'hire me' sign at Waterloo station returns a year later with 'I'm hiring' sign
- 5 The enemy within: People who hear voices in their heads are being encouraged to talk back
iJobs Food & Drink
Negotiable: Recruitment Genius: This is a fantastic opportunity to join a is a...
Unpaid voluntary work: Old Royal Naval College: Join our team of friendly volu...
£8 per hour: Recruitment Genius: This airport parking organisation are looking...
£8 per hour: Recruitment Genius: Do you enjoy bus driving and are looking for ...