Watch: Canadian McDonald's freezes $4,000 in giant block of ice
Tuesday 09 August 2011
A McDonald's in Canada gave away $4,000 (€2,835) in dollar coins - but made people work for their loot by freezing the money in a block of ice.
Suspended in ice in the form of the golden arches, 4,000 loonies - Canadian-speak for the dollar coin - were given away as a promotional stunt in Sylvan Lake, Alberta, last week.
A YouTube video shows man, woman, child - and even dog - chipping (or licking away) at the frozen ice block with stones to get at the money. It took five hours for the public to dismantle the ice sculpture and walk home with a few extra bucks.
The campaign was to promote the Dollar Drink Days this summer.
"This is what passes for a big night in Canada," wrote AdWeek, in a snarky comment.
Watch as passersby attack the block of ice with stones and bare hands: http://www.youtube.com/watch?v=P6ITLA36uXM.
Life & Style blogs
The Last of Us Remastered: Once stilted and melodramatic, Hollywood is giving acting in video games a makeover
Ebola virus: UK health officials issue warning to doctors as experts admit the outbreak 'is not under control'
Ebola outbreak: Why has a disease that's only ever killed 2,000 people captivated the darkest side of our imagination?
Government backs massive new £300m gene sequencing project
National Orgasm Day: Don't get caught up on climaxing
- 1 Pope Francis issues top 10 tips for happiness
- 2 Disney heiress Abigail disowns her share of family profits in West Bank company
- 3 The secret report that helps Israel hide facts
- 4 Now diplomacy has failed, boycotting Israel might be the only way we can protect the people of Gaza
- 5 Israel's propaganda machine is finally starting to misfire
- < Previous
- Next >
iJobs Food & Drink
£45000 - £55000 per annum + Benefits: Ashdown Group: Working with an exciting ...
£23,000: Sauce Recruitment: A global leader in sports and entertainment is now...
£40000 - £60000 per annum + Pension, Healthcare : Deerfoot IT Resources Limite...
£30000 - £45000 per annum + Bonus+Benefits+Package: Harrington Starr: VB.NET a...