Where do biscuits come from?

McVitie's shares the journey of Digestives for National Biscuit Day

Brits love a good biscuit whether it is eaten at home, curled up on the sofa with a cuppa or during office meetings.

The new research commissioned by McVitie's lifts the lid on Brits' love of the classic British snack.

And the biscuit giant also opened their factory in Harlesden, London, to show the making of their Original Digestives, which marks its 125-year milestone.

The iconic British biscuit was created in 1892 by SIr Alexander Grant, whose secret recipe is used until today.


 One of the original adverts 
 (McVitie's)

An astounding 4.4 million Digestives are eaten each day - this is the equivalent of 52 being eaten every second!

Kerry Owens, McVitie’s Marketing Director, said: “The fact that National Biscuit Day exists demonstrates just how much we love this sweet treat, so we wanted to delve a little deeper to understand more about Brits and their biscuits.

“Biscuits are as British as fish and chips, a cup of tea, or the Sunday roast, and the amount we buy – and the way we eat them – really demonstrates this. With original McVitie’s Digestives celebrating their 125th anniversary this year, what better way to mark the occasion than reveal how much Brits love biscuits.”