Whole Lotta Rose as rockers AC/DC launch wines
Tuesday 16 August 2011
Australian rockers AC/DC, one of the highest grossing bands of all time, plan to boost their income with a new range of wines.
The legendary group, fronted by brothers Angus and Malcolm Young, have teamed up with Australian winery Warburn Estate for a national release of AC/DC The Wine.
They are launching several bottled varieties named after some of their best-known hits, including "Highway to Hell" cabernet sauvignon, "Hells Bells" sauvignon blanc and "You Shook Me All Night Long" muscat.
"We wanted to make sure that AC/DC's home fan base could have easy access to their rock icons' wines," said Steve Donohue, general manager of buying for the Woolworths Liquor Group, which will sell the line.
"For us it was a no-brainer to make it available nationally, no-one misses out. This is a world-wide phenomenon and a first in the marketplace."
The wines are available from Thursday.
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