Why Asians don’t think pink

On July 5, wine guru and master Jancis Robinson tweeted a new post by Cher Lim, MW, a wine writer and owner of a fine-wine sourcing company in Singapore, on her site that delves deeper into why Asians don't opt for rosé wines.

Lim explains probable reasons are:
 - Most Asians (with majority Chinese) have a binary view of wine, it is either white or red. In actual fact, for many new wine drinkers, 'red wine' is synonymous with wine.

 - It is widely accepted that red wine is the healthier choice of the wine family. Many consumers drink wine for its health benefits, so colour is an important attribute.

 - There is no effort on the part of importers to educate the public on rosé. With such a lack of information, consumers automatically conclude that rosé is a diluted form of red wine, therefore it is of poorer quality. A self-fulfilling supply-demand cycle gives no further incentive for importers to bring in more rosé than they can sell.

 - Male consumers treat rosé as a girlish drink. Female consumers are mainly attracted to rosé champagne, not rosé still wines.

Although this year's Vinexpo, the world's largest international wine and spirit expo for the Asia-Pacific held in Hong Kong on May 25-27, gave Lim reason to pause. It appears the rosé winemakers (88% based in the Provence of France) are just not appealing to Asians.

The campaigns surrounding rosé are focused on yacht lounging and due to their less expensive price tags the winemakers don't make a strong effort to market internationally.

However Sacha Lichine, owner of Chateau d'Esclans, traveled to Hong Kong to showcase his Whispering Angel Rosé 2008 ($17.99-21.99/€14.35-17.54) at Vinexpo and explained, "it is a wine that is refreshing, easy to drink, one you can imagine drinking on your boat... that is for those of you who have a boat."

Lim concludes that may be the point, "... if one can get Asian consumers to imagine the idyllic lifestyle of lazing in St Tropez drinking rosé on summer afternoons" then maybe Asians will begin to prefer pink.

Nonetheless the 10th annual World Wine and Spirits Market and Outlook to 2010, a global study of current trends commissioned by Vinexpo, predicted "rosé wine will see continued growth but white wines will be almost static."

Life and Style
ebookNow available in paperback
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Food & Drink

    Recruitment Genius: Membership Sales Advisor - OTE £20,000 Uncapped

    £15000 - £20000 per annum: Recruitment Genius: The fastest growing fitness cha...

    Guru Careers: Marketing Manager / Marketing Communications Manager

    £35-40k (DOE) + Benefits: Guru Careers: We are seeking a Marketing Communicati...

    Guru Careers: Membership Administrator

    £23K: Guru Careers: We're seeking an experienced Membership Administrator, to ...

    Guru Careers: Dining Room Head Chef

    £32K: Guru Careers: We are seeking a Dining Room Head Chef to work for one of ...

    Day In a Page

    Fifa corruption: The 161-page dossier that exposes the organisation's dark heart

    The 161-page dossier that exposes Fifa's dark heart

    How did a group of corrupt officials turn football’s governing body into what was, in essence, a criminal enterprise? Chris Green and David Connett reveal all
    Mediterranean migrant crisis: 'If Europe thinks bombing boats will stop smuggling, it will not. We will defend ourselves,' says Tripoli PM

    Exclusive interview with Tripoli PM Khalifa al-Ghweil

    'If Europe thinks bombing boats will stop smuggling, it will not. We will defend ourselves'
    Raymond Chandler's Los Angeles: How the author foretold the Californian water crisis

    Raymond Chandler's Los Angeles

    How the author foretold the Californian water crisis
    Chinese artist who posted funny image of President Xi Jinping facing five years in prison as authorities crackdown on dissent in the arts

    Art attack

    Chinese artist who posted funny image of President Xi Jinping facing five years in prison
    Marc Jacobs is putting Cher in the limelight as the face of his latest campaign

    Cher is the new face of Marc Jacobs

    Alexander Fury explains why designers are turning to august stars to front their lines
    Parents of six-year-old who beat leukaemia plan to climb Ben Nevis for cancer charity

    'I'm climbing Ben Nevis for my daughter'

    Karen Attwood's young daughter Yasmin beat cancer. Now her family is about to take on a new challenge - scaling Ben Nevis to help other children
    10 best wedding gift ideas

    It's that time of year again... 10 best wedding gift ideas

    Forget that fancy toaster, we've gone off-list to find memorable gifts that will last a lifetime
    Paul Scholes column: With the Premier League over for another year, here are my end of season awards

    Paul Scholes column

    With the Premier League over for another year, here are my end of season awards
    Heysel disaster 30th anniversary: Liverpool have seen too much tragedy to forget fateful day in Belgium

    Liverpool have seen too much tragedy to forget Heysel

    Thirty years ago, 39 fans waiting to watch a European Cup final died as a result of a fatal cocktail of circumstances. Ian Herbert looks at how a club dealt with this tragedy
    Amir Khan vs Chris Algieri: Khan’s audition for Floyd Mayweather may turn into a no-win situation, says Frank Warren

    Khan’s audition for Mayweather may turn into a no-win situation

    The Bolton fighter could be damned if he dazzles and damned if he doesn’t against Algieri, the man last seen being decked six times by Pacquiao, says Frank Warren
    Blundering Tony Blair quits as Middle East peace envoy – only Israel will miss him

    Blundering Blair quits as Middle East peace envoy – only Israel will miss him

    For Arabs – and for Britons who lost their loved ones in his shambolic war in Iraq – his appointment was an insult, says Robert Fisk
    Fifa corruption arrests: All hail the Feds for riding to football's rescue

    Fifa corruption arrests

    All hail the Feds for riding to football's rescue, says Ian Herbert
    Isis in Syria: The Kurdish enclave still resisting the tyranny of President Assad and militant fighters

    The Kurdish enclave still resisting the tyranny of Assad and Isis

    In Syrian Kurdish cantons along the Turkish border, the progressive aims of the 2011 uprising are being enacted despite the war. Patrick Cockburn returns to Amuda
    How I survived Cambodia's Killing Fields: Acclaimed surgeon SreyRam Kuy celebrates her mother's determination to escape the US

    How I survived Cambodia's Killing Fields

    Acclaimed surgeon SreyRam Kuy celebrates her mother's determination to escape to the US
    Stephen Mangan interview: From posh buffoon to pregnant dad, the actor has quite a range

    How Stephen Mangan got his range

    Posh buffoon, hapless writer, pregnant dad - Mangan is certainly a versatile actor