Why Asians don’t think pink

On July 5, wine guru and master Jancis Robinson tweeted a new post by Cher Lim, MW, a wine writer and owner of a fine-wine sourcing company in Singapore, on her site that delves deeper into why Asians don't opt for rosé wines.

Lim explains probable reasons are:
 - Most Asians (with majority Chinese) have a binary view of wine, it is either white or red. In actual fact, for many new wine drinkers, 'red wine' is synonymous with wine.

 - It is widely accepted that red wine is the healthier choice of the wine family. Many consumers drink wine for its health benefits, so colour is an important attribute.

 - There is no effort on the part of importers to educate the public on rosé. With such a lack of information, consumers automatically conclude that rosé is a diluted form of red wine, therefore it is of poorer quality. A self-fulfilling supply-demand cycle gives no further incentive for importers to bring in more rosé than they can sell.

 - Male consumers treat rosé as a girlish drink. Female consumers are mainly attracted to rosé champagne, not rosé still wines.

Although this year's Vinexpo, the world's largest international wine and spirit expo for the Asia-Pacific held in Hong Kong on May 25-27, gave Lim reason to pause. It appears the rosé winemakers (88% based in the Provence of France) are just not appealing to Asians.

The campaigns surrounding rosé are focused on yacht lounging and due to their less expensive price tags the winemakers don't make a strong effort to market internationally.

However Sacha Lichine, owner of Chateau d'Esclans, traveled to Hong Kong to showcase his Whispering Angel Rosé 2008 ($17.99-21.99/€14.35-17.54) at Vinexpo and explained, "it is a wine that is refreshing, easy to drink, one you can imagine drinking on your boat... that is for those of you who have a boat."

Lim concludes that may be the point, "... if one can get Asian consumers to imagine the idyllic lifestyle of lazing in St Tropez drinking rosé on summer afternoons" then maybe Asians will begin to prefer pink.

Nonetheless the 10th annual World Wine and Spirits Market and Outlook to 2010, a global study of current trends commissioned by Vinexpo, predicted "rosé wine will see continued growth but white wines will be almost static."

Life and Style
ebookNow available in paperback
ebooks
ebookA delicious collection of 50 meaty main courses
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
SPONSORED FEATURES
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Food & Drink

    Recruitment Genius: Personal Trainer / PT - OTE £32,000 Uncapped

    £22000 - £32000 per annum: Recruitment Genius: The fastest growing fitness cha...

    Recruitment Genius: Membership Sales Advisor - OTE £10,000 Uncapped - Part Time

    £7500 - £10000 per annum: Recruitment Genius: The fastest growing fitness chai...

    Guru Careers: Marketing Executive / Digital Marketing Executive

    COMPETITIVE: Guru Careers: A Marketing / Digital Marketing Executive (CRM, Eve...

    Recruitment Genius: Receptionist / Sales / Customer Service Assistant

    £8 per hour: Recruitment Genius: The role is likely to be 4on 4 off, days and ...

    Day In a Page

    The long walk west: they fled war in Syria, only to get held up in Hungary – now hundreds of refugees have set off on foot for Austria

    They fled war in Syria...

    ...only to get stuck and sidetracked in Hungary
    From The Prisoner to Mad Men, elaborate title sequences are one of the keys to a great TV series

    Title sequences: From The Prisoner to Mad Men

    Elaborate title sequences are one of the keys to a great TV series. But why does the art form have such a chequered history?
    Giorgio Armani Beauty's fabric-inspired foundations: Get back to basics this autumn

    Giorgio Armani Beauty's foundations

    Sumptuous fabrics meet luscious cosmetics for this elegant look
    From stowaways to Operation Stack: Life in a transcontinental lorry cab

    Life from the inside of a trucker's cab

    From stowaways to Operation Stack, it's a challenging time to be a trucker heading to and from the Continent
    Kelis interview: The songwriter and sauce-maker on cooking for Pharrell and crying over potatoes

    Kelis interview

    The singer and sauce-maker on cooking for Pharrell
    Refugee crisis: David Cameron lowered the flag for the dead king of Saudi Arabia - will he do the same honour for little Aylan Kurdi?

    Cameron lowered the flag for the dead king of Saudi Arabia...

    But will he do the same honour for little Aylan Kurdi, asks Robert Fisk
    Our leaders lack courage in this refugee crisis. We are shamed by our European neighbours

    Our leaders lack courage in this refugee crisis. We are shamed by our European neighbours

    Humanity must be at the heart of politics, says Jeremy Corbyn
    Joe Biden's 'tease tour': Could the US Vice-President be testing the water for a presidential run?

    Joe Biden's 'tease tour'

    Could the US Vice-President be testing the water for a presidential run?
    Britain's 24-hour culture: With the 'leisured society' a distant dream we're working longer and less regular hours than ever

    Britain's 24-hour culture

    With the 'leisured society' a distant dream we're working longer and less regular hours than ever
    Diplomacy board game: Treachery is the way to win - which makes it just like the real thing

    The addictive nature of Diplomacy

    Bullying, betrayal, aggression – it may be just a board game, but the family that plays Diplomacy may never look at each other in the same way again
    Lady Chatterley's Lover: Racy underwear for fans of DH Lawrence's equally racy tome

    Fashion: Ooh, Lady Chatterley!

    Take inspiration from DH Lawrence's racy tome with equally racy underwear
    8 best children's clocks

    Tick-tock: 8 best children's clocks

    Whether you’re teaching them to tell the time or putting the finishing touches to a nursery, there’s a ticker for that
    Charlie Austin: Queens Park Rangers striker says ‘If the move is not right, I’m not going’

    Charlie Austin: ‘If the move is not right, I’m not going’

    After hitting 18 goals in the Premier League last season, the QPR striker was the great non-deal of transfer deadline day. But he says he'd preferred another shot at promotion
    Isis profits from destruction of antiquities by selling relics to dealers - and then blowing up the buildings they come from to conceal the evidence of looting

    How Isis profits from destruction of antiquities

    Robert Fisk on the terrorist group's manipulation of the market to increase the price of artefacts
    Labour leadership: Andy Burnham urges Jeremy Corbyn voters to think again in last-minute plea

    'If we lose touch we’ll end up with two decades of the Tories'

    In an exclusive interview, Andy Burnham urges Jeremy Corbyn voters to think again in last-minute plea