Wine by the (packaged, plastic) glass
Monday 21 June 2010
The packaging seen in juice boxes may be logical for a one-serving equivalent of a box of wine but a new product is maintaining the wine glass as the to-go model.
Enter Le Froglet, 187ml of wine sealed with foil in a plastic stemmed wine glass available in Shiraz, rosé and Chardonnay varieties from the Languedoc region in France. The product was created by determined entrepreneur James Nash who was laughed off UK reality television show Dragons' Den for his pitch of the now-successful invention.
According to the wine blog Dr. Vino on June 16, UK retailer Marks & Spencer, which bought the concept, "struggles to keep up with demand," and the product only hit shelves the week of June 7.
The product is sold in the store's Food on the Move section for £2.25 (€2.69).
Another alcohol beverage product that makes on-the-go drinking easier is Tipli from Hungary, highlighted on June 19 by 5, an online blog self-defined as "The International Coolhunting Magazine."
Tipli, made by the Hungarian company Gy?ri Lik?rgyár Zrt ., serves up individual portions of vodka, rum, schnapps and something called the "Barack szeszesital." It is packaged in a similar style to the single serving water cups that are passed out with airplane meal trays with the same pull-of foil sealed top as Le Froglet.
Perhaps an emerging trend, it definitely gives a whole new meaning to the expression 'one more for the road' (for non-drivers of course).
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