Now there are so many different breads around that the restaurant at The Landmark Hotel in London has recently decided to ditch bread baskets and has introduced a special bread trolley just so it can get its large selection of loaves to the table. In the past six years Sainsbury's says that it has seen a 117 per cent increase in the sales of continental and speciality breads.
Think of an ingredient and the chances are that you'll soon be able to buy a loaf of bread with it in, certainly if baker Stephen Laidlow from Northumberland has his way.
Stephen's company Nicholls and Laidlow is currently developing a range of speciality breads and he's prepared to try anything.
"The other day I noticed that brie and black grape sandwiches are very popular so I though why not put the filling inside the bread already?"
Stephen has also been scouring cookery books for ideas, especially the soup section.
"If it works in a soup it's likely that it will work in a bread," he says.
So far, loaves, other than brie and grape, that have got the thumbs-up include broccoli, cheese and roasted almond bread and spicy tomato bread with chillis.
GIVE US OUR DAILY BREAD
l Most supermarkets now do a variety of speciality breads. Asda has just launched a new range which includes a Scandinavian Star Loaf with sunflower, sesame and linseed oil, and Orange Craquelline with orange and lemon juice.
l Nicholls & Laidlow has shops in Hexham, Corbridge and Eldon Square shopping centre (01434 600111 for details).
And THAT'S NOT ALL
l Allied Bakeries has recently launched a "ladies loaf" called Burgen Bread containing plant oestrogens which it says can reduce menopause symptoms.
l If you're fed up with mouldy bread, Tesco has just launched a "Stay Fresh" loaf which it claims stays fresh for seven days.Reuse content