Access to digitized content will drive global e-reader market: report
Wednesday 08 December 2010
Access to more digital content is the key to increasing e-reader device sales around the world, says a new report on the e-reader market from trend forecaster ABI Research.
Digital content is now readily available to consumers in the US. Much of the country's literature has been converted to digital formats, making it easier (and more often than not, cheaper) for consumers to download a book on their digital device than it might be to go to the store and purchase the physical book.
Widespread availability of digital content has meant that Americans have become early adopters of e-reading technology.
"Digitized content is the key," says ABI Research's principal analyst Jeff Orr in a December 6 statement to the press. "It has been in the United States that the most content has been translated to digital form. The companies that provide the devices also maintain tightly-integrated content stores that make access easy."
Consumers in other countries have not been so quick to catch on to the craze, especially those living in non-English speaking regions, but that trend is set to change, says ABI.
"In two or three years we will enter a period in which much more digital printed matter will become available in other countries and regions. Western Europe will be first, followed by Eastern Europe and Asia, especially China."
By 2013 global e-reader sales will top 30 million units, more than double the number of units expected to sell in 2012, and the e-reader market will start to expand globally.
One fact will remain constant into 2013, believes ABI: "The device brand isn't as important as the content: success will increasingly depend on the strength of the relationship between reader and content provider. Non-US markets will be less driven by booksellers, and more by publishers and perhaps even network operators."
On December 6 Google announced it was launching the world's biggest e-book store, making more than 3 million e-books available to a range of e-reading devices (including laptops, netbooks, tablets, smartphones and e-readers) through its new Google eBooks store. Google's e-books are currently only available for download within the US.
Life & Style blogs
Alexander McQueen at auction: What makes a really great piece of fashion?
A bottle of wine a day is not bad for you and abstaining is worse than drinking, scientist claims
No female ejaculation, please, we’re British: a history of porn and censorship
Stressed nurses are 'forced to choose between health of patients and their own'
Pornhub: Kim Kardashian's sex tape is the most-watched porn video of all-time
Disgruntled RBS worker writes hilarious open letter to Russell Brand after anti-capitalist publicity stunt leaves him hungry
Nigel Farage's approval rating hits 'record low' as popularity suffers in wake of Ukip sex scandal
Nigel Farage defends Kerry Smith 'ch***y' comment: 'If you are going for a Chinese, what do you say you’re going for?'
Pakistan school attack live: Taliban kill at least 132 children in 'horrifying' massacre
Sony hack: Angelina Jolie branded 'seriously out of her mind' in further embarrassing leaked email saga
Panic Saturday: 13 million Britons spend £1.2bn – while 13 million others across the country live in poverty unable to afford food
- 1 Nigel Farage: Me vs Russell Brand on Question Time – he's got the chest hair but where are his ideas?
- 2 Harry Potter fans can apply to the Hogwarts-inspired College of Wizardry
- 3 Jessica Chambers: 19-year-old woman 'doused with lighter fluid and burned alive' in the US
- 4 Russell Brand calls Nigel Farage 'poundshop Enoch Powell' in BBC Question Time debate
- 5 Orange Wednesdays are no more
iJobs Gadgets & Tech
£50000 per annum + 26 days holiday,pension: Ashdown Group: A highly successful...
£30 per hour: Ashdown Group: An industry leading and well established business...
£20000 per annum: Ashdown Group: A highly reputable business is looking to rec...
£28000 per annum: Ashdown Group: A highly reputable business is looking to rec...