Adobe fires back at Apple in Flash war

Adobe fired back at Apple on Thursday over the refusal by the maker of the iPod, iPhone and iPad to allow the US software giant's widely used Flash video product to run on the devices.

Adobe placed advertisements on popular technology websites TechCrunch, Wired and Engadget and ran full-page ads in The Wall Street Journal, The New York Times, The Washington Post and other newspapers to make its case against Apple.

"We (heart) Apple," said the Adobe ads, which went on to list the things the San Jose, California-based Abode "loves" about the Cupertino, California-based Apple.

"What we don't love is anybody taking away your freedom to choose what you create, how you create it, and what you experience on the Web," the Abode ad concluded.

The Web ads linked to the Adobe.com website where the company's co-founders published an open letter defending Flash, commonly used by developers to create online games and Web video, and a page billed as "The Truth About Flash."

"As the founders of Adobe, we believe open markets are in the best interest of developers, content owners, and consumers," Chuck Geschke and John Warnock said.

"We believe that consumers should be able to freely access their favorite content and applications, regardless of what computer they have, what browser they like, or what device suits their needs," they said.

According to Adobe, whose other well-known products include Photoshop and Adobe Reader, which manages PDF files, 75 percent of all video on the Web is viewed using its Flash Player.

Adobe's media blitz comes two weeks after Apple chief executive Steve Jobs published an open letter of his own in which he defended his decision not to allow software developers to use Flash when making applications for the iPhone, iPod Touch or iPad.

"Flash was created during the (personal computer) era for PCs and mice," Jobs said. "But the mobile era is about low power devices, touch interfaces and open Web standards - all areas where Flash falls short."

Apple devices instead support video built using HTML5, a fledgling software format created by a group of technology firms including Google and Apple.

"Perhaps Adobe should focus more on creating great HTML5 tools for the future, and less on criticizing Apple for leaving the past behind," Jobs said.

"It is not Adobe's goal to help developers write the best iPhone, iPod and iPad apps," Jobs continued. "It is their goal to help developers write cross platform apps."

Geschke and Warnock, the Adobe co-founders, rejected Jobs's criticism and said software that performs on multiple platforms and devices is crucial to the future of the open Web.

"If the Web fragments into closed systems, if companies put content and applications behind walls, some indeed may thrive - but their success will come at the expense of the very creativity and innovation that has made the Internet a revolutionary force," they said.

"No company - no matter how big or how creative - should dictate what you can create, how you create it, or what you can experience on the Web," they said.

"In the end, we believe the question is really this: Who controls the World Wide Web? And we believe the answer is: nobody - and everybody, but certainly not a single company," the Adobe founders said.

Hulu.com, the second most popular online video viewing site in the United States after YouTube, waded into the fray meanwhile with a blog post stating that it would not be switching from Flash to HTML5 for the moment.

"We continue to monitor developments on HTML5, but as of now it doesn't yet meet all of our customers' needs," Hulu vice president Eugene Wei said in the blog post, which was later removed without explanation from the Hulu website.

Wei added that "technology is a fast-moving space," however, and said HTML5 may add the features Hulu requires in the future.

PROMOTED VIDEO
Life and Style
ebookNow available in paperback
Life and Style
ebooksA superb mix of recipes serving up the freshest of local produce in a delicious range of styles
Life and Style
tech
News
The 67P/CG comet as seen from the Philae lander
scienceThe most important scientific breakthroughs of 2014
Arts and Entertainment
Ian McKellen as Gandalf in The Hobbit: The Battle Of The Five Armies
film
Arts and Entertainment
Sarah Koenig, creator of popular podcast Serial, which is to be broadcast by the BBC
tvReview: The secret to the programme's success is that it allows its audience to play detective
News
Ruby Wax has previously written about her mental health problems in her book Sane New World
people
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    Recruitment Genius: IT Support Engineer

    £17000 - £30000 per annum: Recruitment Genius: A Microsoft Gold partner, our c...

    Ashdown Group: Sales Support - Buckinghamshire - £25,000

    £20000 - £25000 per annum + benefits: Ashdown Group: Internal Sales Executive ...

    Ashdown Group: IT Analyst / Helpdesk - 2 Month Contract - £15ph - High Wycombe

    £15 per hour: Ashdown Group: IT Analyst / Helpdesk - 2 Month Contract - £15ph ...

    Recruitment Genius: Automation Test Analyst

    £35000 - £50000 per annum: Recruitment Genius: This group is the world's secon...

    Day In a Page

    Homeless Veterans appeal: 'You look for someone who's an inspiration and try to be like them'

    Homeless Veterans appeal

    In 2010, Sgt Gary Jamieson stepped on an IED in Afghanistan and lost his legs and an arm. He reveals what, and who, helped him to make a remarkable recovery
    Could cannabis oil reverse the effects of cancer?

    Could cannabis oil reverse effects of cancer?

    As a film following six patients receiving the controversial treatment is released, Kate Hilpern uncovers a very slippery issue
    The Interview movie review: You can't see Seth Rogen and James Franco's Kim Jong Un assassination film, but you can read about it here

    The Interview movie review

    You can't see Seth Rogen and James Franco's Kim Jong Un assassination film, but you can read about it here
    Serial mania has propelled podcasts into the cultural mainstream

    How podcasts became mainstream

    People have consumed gripping armchair investigation Serial with a relish typically reserved for box-set binges
    Jesus Christ has become an unlikely pin-up for hipster marketing companies

    Jesus Christ has become an unlikely pin-up

    Kevin Lee Light, aka "Jesus", is the newest client of creative agency Mother while rival agency Anomaly has launched Sexy Jesus, depicting the Messiah in a series of Athena-style poses
    Rosetta space mission voted most important scientific breakthrough of 2014

    A memorable year for science – if not for mice

    The most important scientific breakthroughs of 2014
    Christmas cocktails to make you merry: From eggnog to Brown Betty and Rum Bumpo

    Christmas cocktails to make you merry

    Mulled wine is an essential seasonal treat. But now drinkers are rediscovering other traditional festive tipples. Angela Clutton raises a glass to Christmas cocktails
    5 best activity trackers

    Fitness technology: 5 best activity trackers

    Up the ante in your regimen and change the habits of a lifetime with this wearable tech
    Paul Scholes column: It's a little-known fact, but I have played one of the seven dwarves

    Paul Scholes column

    It's a little-known fact, but I have played one of the seven dwarves
    Fifa's travelling circus once again steals limelight from real stars

    Fifa's travelling circus once again steals limelight from real stars

    Club World Cup kicked into the long grass by the continued farce surrounding Blatter, Garcia, Russia and Qatar
    Frank Warren column: 2014 – boxing is back and winning new fans

    Frank Warren: Boxing is back and winning new fans

    2014 proves it's now one of sport's biggest hitters again
    Jeb Bush vs Hillary Clinton: The power dynamics of the two first families

    Jeb Bush vs Hillary Clinton

    Karen Tumulty explores the power dynamics of the two first families
    Stockholm is rivalling Silicon Valley with a hotbed of technology start-ups

    Stockholm is rivalling Silicon Valley

    The Swedish capital is home to two of the most popular video games in the world, as well as thousands of technology start-ups worth hundreds of millions of pounds – and it's all happened since 2009
    Did Japanese workers really get their symbols mixed up and display Santa on a crucifix?

    Crucified Santa: Urban myth refuses to die

    The story goes that Japanese store workers created a life-size effigy of a smiling "Father Kurisumasu" attached to a facsimile of Our Lord's final instrument of torture
    Jennifer Saunders and Kate Moss join David Walliams on set for TV adaptation of The Boy in the Dress

    The Boy in the Dress: On set with the stars

    Walliams' story about a boy who goes to school in a dress will be shown this Christmas