Amazon to offer movie streaming service: report
Thursday 03 February 2011
US online retail giant Amazon plans to offer a movie streaming service that would compete directly with Netflix, Britain's Financial Times reported on Wednesday.
The Seattle, Washington-based Amazon is planning to bundle access to the movie service with Amazon Prime, which costs $79 a year and gives Amazon customers unlimited free shipping of books and other items, the FT said.
The FT's report came after technology blog Engadget briefly published a screenshot of a promotion for the upcoming service.
"Your Amazon Prime membership now includes unlimited, commercial-free, instant streaming of 5,000 movies and TV shows at no additional cost," it said.
Amazon already offers online movies for rent or purchase as part of its video on demand service but not digital subscriptions offering unlimited streaming like Netflix for a flat monthly fee.
"Amazon is switching focus away from the rental business in favour of the subscription model which connects far better with its core, online retailing profit centre," Arash Amel, research director at media consultancy IHS Screen Digest told the FT.
"This is about keeping consumers in the Amazon environment while providing extra value - providing subscription video is a far better way to do that than by selling digital downloads (of movies)," Amel said.
The report of Amazon's plans to offer an unlimited streaming service comes after the company completed its acquisition of British-based movie and games rental service Lovefilm.
LoveFilm, which has been compared to Netflix, has become one of Europe's top movie subscription services over the past seven years.
The LoveFilm site boasts 1.4 million members across Europe and, like Netflix, offers DVD rental by post and online movie streaming direct to computers, Internet-enabled televisions and other devices.
Life & Style blogs
Astrological signs are almost all wrong, as movement of moon and sun throws out zodiac
Professional wine tasters putting teeth at risk, study finds
Clocks change: how to make sure iPhone and smartphones automatically ‘spring forward’
NHS property sale could raise £7.5bn to help pay off its growing deficit and free up space for housing
Gay marriage, one year on: Couples mark first anniversary of same-sex marriages
Ukip supporters are 55 or older, white and socially conservative, finds British Social Attitudes Report
JK Rowling responds to fan tweeting she 'can't see' Dumbledore being gay
Jeremy Clarkson sacked live: Alan Yentob 'wouldn't rule out' ex Top Gear host's BBC return
David Cameron calls Labour 'hopeless, sneering socialists' while announcing 7-day NHS plans
The West has it totally wrong on Lee Kuan Yew
Revealed: Putin's army of pro-Kremlin bloggers
- 1 East 17 bandmember Brian Harvey in 'very desperate situation’
- 2 Is this bridge haunted by the ghost of nu rave?
- 3 Woman filmed launching racist tirade against men on the Tube for speaking in 'own lingo'
- 4 The West has it totally wrong on Lee Kuan Yew
- 5 Scientists have discovered a simple way to cook rice that dramatically cuts the calories
iJobs Gadgets & Tech
£6 per hour: Recruitment Genius: This is an exciting opportunity to join a gro...
Negotiable: Recruitment Genius: A Service Delivery Manager is required to join...
£30000 - £40000 per annum: Recruitment Genius: Our client is looking to find a...
£21000 - £23600 per annum: Recruitment Genius: An exciting opportunity to join...