Americans tap into location-based services: study

One in four Americans uses their cellphone to get directions or to receive recommendations about nearby attractions based on their present location, according to a survey published on Tuesday.

The survey by the Pew Research Center's Internet & American Life Project found that a much smaller number - five percent of cellphone owners, or four percent of all US adults - use their phones to "check in" with geosocial services such as Foursquare or Gowalla.

Twenty-eight percent of cellphone owners use their phones to get directions such as GPS-enabled map services or recommendations based on their current location, Pew said. That translates to 23 percent of all American adults.

Eighty-three percent of American adults aged 18 and older own a cellphone, according to Pew

Forty-two percent of cellphone owners own a smartphone and they are more likely to use location-based services, Pew said.

Nearly six out of 10 smartphone owners - 58 percent - use a geosocial or a location-based information service of some kind, the survey found.

Nine percent of Internet users add their location on social networking sites such as Facebook, Twitter, or LinkedIn, Pew said.

"Americans are not currently all that eager to share explicitly their location on social media sites, but they are taking advantage of their phones' geolocation capabilities in other ways," said Kathryn Zickuhr, co-author of the report.

"Smartphone owners are using their phones to get fast access to location-relevant information on-the-go," Zickuhr said.

The survey of 2,277 adults was conducted between April 26 and May 22 and has a margin of error of plus or minus two percentage points.

Life and Style
ebookNow available in paperback
ebooks
ebookA delicious collection of 50 meaty main courses
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    Recruitment Genius: Sports Simulator / Home Cinema Installation Technician

    £20000 - £24000 per annum: Recruitment Genius: This established Simulation Tec...

    Guru Careers: .NET Developer / Software Developer (ASP.NET / C#)

    £38 - 48k: Guru Careers: We need a hands-on .NET Developer / Software Develope...

    Recruitment Genius: Senior Solution Architect - Contract

    £500 - £600 per day: Recruitment Genius: A Senior Solution Architect is requir...

    SThree: Talent Acquisition Consultant

    £22500 - £27000 per annum + OTE £45K: SThree: Since our inception in 1986, STh...

    Day In a Page

    How to stop an asteroid hitting Earth: Would people co-operate to face down a global peril?

    How to stop an asteroid hitting Earth

    Would people cooperate to face a global peril?
    Just one day to find €1.6bn: Greece edges nearer euro exit

    One day to find €1.6bn

    Greece is edging inexorably towards an exit from the euro
    New 'Iron Man' augmented reality technology could help surgeons and firefighters, say scientists

    'Iron Man' augmented reality technology could become reality

    Holographic projections would provide extra information on objects in a person's visual field in real time
    Sugary drinks 'are killing 184,000 adults around the world every year'

    Sugary drinks are killing 184,000 adults around the world every year

    The drinks that should be eliminated from people's diets
    Pride of Place: Historians map out untold LGBT histories of locations throughout UK

    Historians map out untold LGBT histories

    Public are being asked to help improve the map
    Lionel, Patti, Burt and The Who rock Glasto

    Lionel, Patti, Burt and The Who rock Glasto

    This was the year of 24-carat Golden Oldies
    Paris Fashion Week

    Paris Fashion Week

    Thom Browne's scarecrows offer a rare beacon in commercial offerings
    A year of the caliphate:

    Isis, a year of the caliphate

    Who can defeat the so-called 'Islamic State' – and how?
    Marks and Spencer: Can a new team of designers put the spark back into the high-street brand?

    Marks and Spencer

    Can a new team of designers put the spark back into the high-street brand?
    'We haven't invaded France': Italy's Prime Minister 'reclaims' Europe's highest peak

    'We haven't invaded France'

    Italy's Prime Minister 'reclaims' Europe's highest peak
    Isis in Kobani: Why we ignore the worst of the massacres

    Why do we ignore the worst of the massacres?

    The West’s determination not to offend its Sunni allies helps Isis and puts us all at risk, says Patrick Cockburn
    7/7 bombings 10 years on: Four emergency workers who saved lives recall the shocking day that 52 people were killed

    Remembering 7/7 ten years on

    Four emergency workers recall their memories of that day – and reveal how it's affected them ever since
    Humans: Are the scientists developing robots in danger of replicating the hit Channel 4 drama?

    They’re here to help

    We want robots to do our drudge work, and to look enough like us for comfort. But are the scientists developing artificial intelligence in danger of replicating the TV drama Humans?
    Time to lay these myths about the Deep South to rest

    Time to lay these myths about the Deep South to rest

    'Heritage' is a loaded word in the Dixie, but the Charleston killings show how dangerous it is to cling to a deadly past, says Rupert Cornwell
    What exactly does 'one' mean? Court of Appeal passes judgement on thorny mathematical issue

    What exactly does 'one' mean?

    Court of Appeal passes judgement on thorny mathematical issue