Apple driving smartphone adoption in the US, Android leading the way in Japan

Consumers now have a wealth of interesting options to choose from whey they come to purchase their next mobile phone. The big decision for a majority of consumers is no longer whether to buy a feature phone or a smartphone, but whether to buy a smartphone running iOS or Android.

In the US, 55 percent of consumers who purchased a new device in the last three months from March to May 2011 chose a smartphone over a feature phone; a huge increase from the 21 percent of recent smartphone acquirers from the same period in 2010.

In a June 30 post on its blog, market researcher Nielsen revealed that overall smartphone ownership has reached 38 percent in the US.

A majority of smartphones in the country run Google's Android OS (38 percent).

Apple may be second to Google in the US in terms of both operating system (OS) share (with 27 percent of the market) and recent acquirer device OS share (17 percent to Google's 27 percent), however, iPhone ownership has grown significantly over the last three months.

Android ownership has remained flat at 27 percent.

The majority of Apple's 7 percent growth has been ceded by RIM's BlackBerry platform, of which new device acquisition fell from 11 percent to 6 percent during the three month period.

In Japan, the opposite can be said. In a report published on June 30, market analyst comScore noted that Google had succeeded Apple as the number one smartphone platform in the country, doubling its installed user base from 2.2 million to 4.6 million in the three months from December 2010 to March 2011.

"The surge in smartphone adoption during the past six months has been led by Android devices, which has increased its installed base by nearly 3.8 million users while the market as a whole has grown by 4.1 million users," said comScore.

In March 2011, 3.9 million Japanese consumers owned an iPhone, up from 3.8 million in December 2010.

"Although Google Android has become the largest smartphone platform, Apple iPhones remain atop the list of most popular devices in Japan," said comScore.

Japan's most popular smartphone devices by audience are the Apple iPhone 4 32GB, the Sony Ericsson Xperia, the Apple iPhone 4 16GB, the Apple iPhone 3GS 32GB and the Toshiba Regza Phone T01C.

"Although smartphone adoption rates in Japan have historically lagged behind the U.S. and Europe, we have witnessed the rapid increase of smartphone users in Japan throughout the past several months fueled by iPhone and Android devices. Smartphone adoption is increasing not only in the larger cities like Tokyo, but throughout the smaller regions as well, signaling what could be the beginning of a tide change in the Japanese mobile market," noted Daizo Nishitani, president of comScore Japan KK.

peopleFrankie Boyle responds to referendum result in characteristically offensive style
Lewis Hamilton will start the Singapore Grand Prix from pole, with Nico Rosberg second and Daniel Ricciardo third
F1... for floodlit Singapore Grand Prix
Arts and Entertainment
'New Tricks' star Dennis Waterman is departing from the show after he completes filming on two more episodes
tvHe is only remaining member of original cast
Arts and Entertainment
tvHighs and lows of the cast's careers since 2004
Life and Style
ebooksA superb mix of recipes serving up the freshest of local produce in a delicious range of styles
Life and Style
ebooksFrom the lifespan of a slug to the distance to the Sun: answers to 500 questions from readers
Fans hold up a scarf at West Ham vs Liverpool
footballAfter Arsenal's clear victory, focus turns to West Ham vs Liverpool
New Articles
i100... she's just started school
New Articles
Life and Style
Couples have been having sex less in 2014, according to a new survey
Arts and Entertainment
musicBiographer Hunter Davies has collected nearly a hundred original manuscripts
New Articles
i100... despite rising prices
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    Graduate BI Consultant (Business Intelligence) - London

    £24000 - £30000 per annum + benefits: Ashdown Group: Graduate BI Consultant (B...

    Service Delivery Manager (Product Manager, Test and Deployment)

    £40000 - £55000 per annum: Ashdown Group: Service Delivery Manager (Product Ma...

    Technical Product Marketing Specialist - London - £70,000

    £50000 - £70000 per annum: Ashdown Group: Cloud Product and Solutions Marketin...

    Trainee Helpdesk Analyst / 1st Line Application Support Analyst

    £18000 per annum: Ashdown Group: An established and growing IT Consultancy fir...

    Day In a Page

    Scottish referendum: The Yes vote was the love that dared speak its name, but it was not to be

    Despite the result, this is the end of the status quo

    Boyd Tonkin on the fall-out from the Scottish referendum
    Manolo Blahnik: The high priest of heels talks flats, Englishness, and why he loves Mary Beard

    Manolo Blahnik: Flats, Englishness, and Mary Beard

    The shoe designer who has been dubbed 'the patron saint of the stiletto'
    The Beatles biographer reveals exclusive original manuscripts of some of the best pop songs ever written

    Scrambled eggs and LSD

    Behind The Beatles' lyrics - thanks to Hunter Davis's original manuscript copies
    'Normcore' fashion: Blending in is the new standing out in latest catwalk non-trend

    'Normcore': Blending in is the new standing out

    Just when fashion was in grave danger of running out of trends, it only went and invented the non-trend. Rebecca Gonsalves investigates
    Dance’s new leading ladies fight back: How female vocalists are now writing their own hits

    New leading ladies of dance fight back

    How female vocalists are now writing their own hits
    Mystery of the Ground Zero wedding photo

    A shot in the dark

    Mystery of the wedding photo from Ground Zero
    His life, the universe and everything

    His life, the universe and everything

    New biography sheds light on comic genius of Douglas Adams
    Save us from small screen superheroes

    Save us from small screen superheroes

    Shows like Agents of S.H.I.E.L.D are little more than marketing tools
    Reach for the skies

    Reach for the skies

    From pools to football pitches, rooftop living is looking up
    These are the 12 best hotel spas in the UK

    12 best hotel spas in the UK

    Some hotels go all out on facilities; others stand out for the sheer quality of treatments
    These Iranian-controlled Shia militias used to specialise in killing American soldiers. Now they are fighting Isis, backed up by US airstrikes

    Widespread fear of Isis is producing strange bedfellows

    Iranian-controlled Shia militias that used to kill American soldiers are now fighting Isis, helped by US airstrikes
    Topshop goes part Athena poster, part last spring Prada

    Topshop goes part Athena poster, part last spring Prada

    Shoppers don't come to Topshop for the unique
    How to make a Lego masterpiece

    How to make a Lego masterpiece

    Toy breaks out of the nursery and heads for the gallery
    Meet the ‘Endies’ – city dwellers who are too poor to have fun

    Meet the ‘Endies’ – city dwellers who are too poor to have fun

    Urbanites are cursed with an acronym pointing to Employed but No Disposable Income or Savings
    Paisley’s decision to make peace with IRA enemies might remind the Arabs of Sadat

    Ian Paisley’s decision to make peace with his IRA enemies

    His Save Ulster from Sodomy campaign would surely have been supported by many a Sunni imam