Apple launches new green energy ad campaign, still finds time to aim a jab at Samsung

The company's 'Better' campaign touts its dedication to sustainability, including the use of 100% renewable energy in its data centres

To coincide with Earth Day Apple has released a new ad campaign touting its environmental credentials - with a quick jab against rival Samsung thrown in for good measure.

The campaign, which highlights various stats such as Apple’s use of renewable energy to power its data centres, includes a full page ad showing a field of the company’s solar panels with the text “There are some ideas we want every company to copy” - a reference to the company’s ongoing patent trial with Samsung.

“There's one area where we actually encourage others to imitate us,” reads the text. “Because when everyone makes the environment a priority, we all benefit.”

The campaign also includes a two-minute video narrated by CEO Tim Cook, who describes the company’s desire to “use greener materials, less packaging; to do everything we can to keep our products out of landfills. Changes that will benefit people as well as the planet.”

Cook has previously nailed his colours to the mast during a question-and-answer session with shareholders, telling an audience that Apple was thinking of more than just return on investment and that it would not be dropping its sustainability plans in order to reap greater profits.

The company’s changes have been praised by environmental groups, with a Greenpeace report on environmental responsibility in Silicon Valley describing Apple as ‘setting a new bar for the industry’. The same report also praised Google and Facebook, although Amazon and its massive data centers were criticized for using only 15 per cent renewable energy.

As well as its servers, Apple has also highlighted the energy consumption of its products, pointing out that the most recent iMac uses 97 per cent less electricity in sleep mode than the first model released in 1998.

However, the company also admits that is still has a lot of work to do. While US-based servers might be running off wind and solar energy, the vast factories in China that actually manufacture iPhones and iMacs are certainly not.

Apple is ahead of its competitors in terms of green credentials but as Lisa Jackson, the company’s vice president of Environmental Initiatives, notes: "We have a long way to go [...] but we are proud of our progress."

Life and Style
ebookNow available in paperback
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    Guru Careers: Software Tester / QA Engineer

    £23 - 28k (DOE) + Benefits: Guru Careers: A Software Tester / QA Engineer is n...

    Guru Careers: C# Project Team Lead

    £55 - 65k (DOE): Guru Careers: A unique opportunity for a permanent C# Develop...

    Guru Careers: Graduate Editor / Editorial Assistant

    £16 - 20k: Guru Careers: A Graduate Editor / Editorial Assistant is needed to ...

    Guru Careers: Software Developer / C# Developer

    £40-50K: Guru Careers: We are seeking an experienced Software / C# Developer w...

    Day In a Page

    Abuse - and the hell that came afterwards

    Abuse - and the hell that follows

    James Rhodes on the extraordinary legal battle to publish his memoir
    Why we need a 'tranquility map' of England, according to campaigners

    It's oh so quiet!

    The case for a 'tranquility map' of England
    'Timeless fashion': It may be a paradox, but the industry loves it

    'Timeless fashion'

    It may be a paradox, but the industry loves it
    If the West needs a bridge to the 'moderates' inside Isis, maybe we could have done with Osama bin Laden staying alive after all

    Could have done with Osama bin Laden staying alive?

    Robert Fisk on the Fountainheads of World Evil in 2011 - and 2015
    New exhibition celebrates the evolution of swimwear

    Evolution of swimwear

    From bathing dresses in the twenties to modern bikinis
    Sun, sex and an anthropological study: One British academic's summer of hell in Magaluf

    Sun, sex and an anthropological study

    One academic’s summer of hell in Magaluf
    From Shakespeare to Rising Damp... to Vicious

    Frances de la Tour's 50-year triumph

    'Rising Damp' brought De la Tour such recognition that she could be forgiven if she'd never been able to move on. But at 70, she continues to flourish - and to beguile
    'That Whitsun, I was late getting away...'

    Ian McMillan on the Whitsun Weddings

    This weekend is Whitsun, and while the festival may no longer resonate, Larkin's best-loved poem, lives on - along with the train journey at the heart of it
    Kathryn Williams explores the works and influences of Sylvia Plath in a new light

    Songs from the bell jar

    Kathryn Williams explores the works and influences of Sylvia Plath
    How one man's day in high heels showed him that Cannes must change its 'no flats' policy

    One man's day in high heels

    ...showed him that Cannes must change its 'flats' policy
    Is a quiet crusade to reform executive pay bearing fruit?

    Is a quiet crusade to reform executive pay bearing fruit?

    Dominic Rossi of Fidelity says his pressure on business to control rewards is working. But why aren’t other fund managers helping?
    The King David Hotel gives precious work to Palestinians - unless peace talks are on

    King David Hotel: Palestinians not included

    The King David is special to Jerusalem. Nick Kochan checked in and discovered it has some special arrangements, too
    More people moving from Australia to New Zealand than in the other direction for first time in 24 years

    End of the Aussie brain drain

    More people moving from Australia to New Zealand than in the other direction for first time in 24 years
    Meditation is touted as a cure for mental instability but can it actually be bad for you?

    Can meditation be bad for you?

    Researching a mass murder, Dr Miguel Farias discovered that, far from bringing inner peace, meditation can leave devotees in pieces
    Eurovision 2015: Australians will be cheering on their first-ever entrant this Saturday

    Australia's first-ever Eurovision entrant

    Australia, a nation of kitsch-worshippers, has always loved the Eurovision Song Contest. Maggie Alderson says it'll fit in fine