Apple relaxes rules for iPhone-iPod-iPad applications

Apple on Thursday loosened rules for applications built for its iPhones, iPods, and iPads in a move that promises to make it easier for friends and rivals to get programs on the popular gadgets.

The California company also pulled back the curtain on its long-private review guidelines that third-party applications must meet to get into Apple's online App Store.

"We have over 250,000 apps in the App Store," the developer guidelines said. "If your app doesn't do something useful or provide some form of lasting entertainment, it may not be accepted."

The more open stance was expected to appease software makers who have complained about constraints on code for Apple gadgets and the mystery shrouding the App Store vetting process.

"It is a softening by Apple to the developers," said Gartner mobile analyst Van Baker.

"Before, developers felt they were submitting applications into a black hole and had no idea what criteria were applied. Now, in refreshingly frank language, they have an idea of the criteria applied," he said.

Apple is by no means throwing its doors completely open to developers, but they are showing flexibility and communicating more directly with software makers, according to the analyst.

Third-party applications are key to the popularity of smartphones.

"With all the high-end smartphones, if you don't have applications the devices don't have much appeal," Baker said.

The new licensing rules would allow developers to write programs with Adobe's Flash video software and then convert them into the iOS format acceptable to Apple.

Apple has banned the use of Flash on the iPhone, iPod Touch and iPad and Thursday's revision of the rules still does not permit the use of Flash on the devices.

"A developer can start in Flash and end up in code acceptable to Apple, but that doesn't mean you can run Flash on the iPhone or iPad," Baker said. "You would need to download the Flash Player on the device, and you can't do that."

Instead of Flash, Apple devices support video built using HTML5, a fledgling software format created by a group of technology firms including Google and Apple.

Apple left plenty of room for discretion in the application vetting process.

"We will reject Apps for any content or behavior that we believe is over the line," Apple said in its guidelines.

"What line, you ask? Well, as a Supreme Court Justice once said, 'I'll know it when I see it.' And we think that you will also know it when you cross it."

The California company said it had listened to developers and took much of their feedback to heart.

"In particular, we are relaxing all restrictions on the development tools used to create iOS apps, as long as the resulting apps do not download any code," Apple said. "This should give developers the flexibility they want, while preserving the security we need."

Apple mobile gadgets run on an iOS software platform. Blocking the download of code is seen as a security measure to prevent hackers from slipping malicious software onto devices.

The looser rules should make it easier for software makers to craft similar versions of App Store applications for smartphones that compete with iPhones.

It appeared as though there was also the potential for Apple gadgets to be opened to applications serving ads from Google or Admob, which is owned by the Internet powerhouse.

"This is great news for everyone in the mobile community," Google vice president of product management Omar Hamoui said in a blog post. "We believe that a competitive environment is the best way to drive innovation and growth in mobile advertising."

Adobe shares soared on Wall Street on Thursday, gaining 12.11 percent to close at 32.86 dollars while Apple shares were up 0.06 percent to 263.07 dollars.

News
Jacqueline Bisset has claimed that young women today are obsessed with being 'hot', rather than 'charming', 'romantic' or 'beautiful'
people
Arts and Entertainment
Lena Dunham
booksLena Dunham's memoirs - written at the age of 28 - are honest to the point of making you squirm
Arts and Entertainment
A bit rich: Maggie Smith in Downton Abbey
tvDownton Abbey review: It's six months since we last caught up with the Crawley clan
Sport
Frank Lampard and his non-celebration
premier leagueManchester City vs Chelsea match report from the Etihad Stadium
PROMOTED VIDEO
Life and Style
ebooksA superb mix of recipes serving up the freshest of local produce in a delicious range of styles
Life and Style
ebooksFrom the lifespan of a slug to the distance to the Sun: answers to 500 questions from readers
News
people
Life and Style
A new app has been launched that enables people to have a cuddle from a stranger
techNew app offers 'PG alternative' to dating services like Tinder
Sport
Greg Dyke insists he will not resign as Football Association chairman after receiving a watch worth more than £16,000 but has called for an end to the culture of gifts being given to football officials
football
Arts and Entertainment
Jake Quickenden sings his heart out in his second audition
tvX Factor: How did the Jakes - and Charlie Martinez - fare?
Sport
premier league
Arts and Entertainment
'New Tricks' star Dennis Waterman is departing from the show after he completes filming on two more episodes
tvOnly remaining original cast-member to leave crime series
Sport
Mario Balotelli celebrates his first Liverpool goal
premier leagueLiverpool striker expressed his opinion about the 5-3 thriller with Leicester - then this happened
News
Britain's shadow chancellor Ed Balls (L) challenges reporter Rob Merrick for the ball during the Labour Party versus the media soccer match,
peopleReporter left bleeding after tackle from shadow Chancellor in annual political football match
Arts and Entertainment
Female fans want more explicit male sex in Game of Thrones, George R R Martin says
tvSpoiler warning: Star of George RR Martin's hit series says viewers have 'not seen the last' of him/her
News
i100
News
i100
Sport
Plenty to ponder: Amir Khan has had repeated problems with US immigration because of his Muslim faith and now American television may shun him
boxing
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    Service Delivery Manager - Software Company

    £40000 - £50000 per annum: Ashdown Group: Service Delivery Manager Kingston Up...

    Graduate BI Consultant (Business Intelligence) - London

    £24000 - £30000 per annum + benefits: Ashdown Group: Graduate BI Consultant (B...

    Service Delivery Manager (Product Manager, Test and Deployment)

    £40000 - £55000 per annum: Ashdown Group: Service Delivery Manager (Product Ma...

    Technical Product Marketing Specialist - London - £70,000

    £50000 - £70000 per annum: Ashdown Group: Cloud Product and Solutions Marketin...

    Day In a Page

    A roller-coaster tale from the 'voice of a generation'

    Not That Kind of Girl:

    A roller-coaster tale from 'voice of a generation' Lena Dunham
    London is not bedlam or a cradle of vice. In fact it, as much as anywhere, deserves independence

    London is not bedlam or a cradle of vice

    In fact it, as much as anywhere, deserves independence
    Vivienne Westwood 'didn’t want' relationship with Malcolm McLaren

    Vivienne Westwood 'didn’t want' relationship with McLaren

    Designer 'felt pressured' into going out with Sex Pistols manager
    Jourdan Dunn: Model mother

    Model mother

    Jordan Dunn became one of the best-paid models in the world
    Apple still coolest brand – despite U2 PR disaster

    Apple still the coolest brand

    Despite PR disaster of free U2 album
    Scottish referendum: The Yes vote was the love that dared speak its name, but it was not to be

    Despite the result, this is the end of the status quo

    Boyd Tonkin on the fall-out from the Scottish referendum
    Manolo Blahnik: The high priest of heels talks flats, Englishness, and why he loves Mary Beard

    Manolo Blahnik: Flats, Englishness, and Mary Beard

    The shoe designer who has been dubbed 'the patron saint of the stiletto'
    The Beatles biographer reveals exclusive original manuscripts of some of the best pop songs ever written

    Scrambled eggs and LSD

    Behind The Beatles' lyrics - thanks to Hunter Davis's original manuscript copies
    'Normcore' fashion: Blending in is the new standing out in latest catwalk non-trend

    'Normcore': Blending in is the new standing out

    Just when fashion was in grave danger of running out of trends, it only went and invented the non-trend. Rebecca Gonsalves investigates
    Dance’s new leading ladies fight back: How female vocalists are now writing their own hits

    New leading ladies of dance fight back

    How female vocalists are now writing their own hits
    Mystery of the Ground Zero wedding photo

    A shot in the dark

    Mystery of the wedding photo from Ground Zero
    His life, the universe and everything

    His life, the universe and everything

    New biography sheds light on comic genius of Douglas Adams
    Save us from small screen superheroes

    Save us from small screen superheroes

    Shows like Agents of S.H.I.E.L.D are little more than marketing tools
    Reach for the skies

    Reach for the skies

    From pools to football pitches, rooftop living is looking up
    These are the 12 best hotel spas in the UK

    12 best hotel spas in the UK

    Some hotels go all out on facilities; others stand out for the sheer quality of treatments