Apple's iOS platform has more than twice the reach of Google’s Android platform in the US

There are 37.9 million Apple mobile devices (including iPads, iPhones and iPod Touches) in use in the US while the combined installed user base of Android OS products (including Android smartphones and connected media devices such as the Samsung Galaxy Tab) is almost half as much at 23.8 million.

Most reports on the iOS vs Android battle have only looked at smartphone ownership in the US - a market where, according to another recent study by comScore, Android is creeping ahead of of the competitors.

comScore's latest research measures the reach of both platforms across the entire connected media devices spectrum (which includes mobile phones, connected media players and tablets) and shows that Apple's iOS outreaches Google's Android platform in the US by 59 percent.

The popularity of the iPhone, iPad and the iPod touch has left Apple and its products in a position of unduplicated audience reach said comScore in an April 19 report.

"[T]he Apple ecosystem extends far beyond the iPhone," said Mark Donovan, comScore senior vice president of mobile.

"Though it’s frequently assumed that the Apple user base is composed of dedicated Apple 'fanboys,' there’s not a tremendous amount of overlapping mobile device access among these users."

Of the 37.9 million iOS users, only 4 million (10.5 percent) of them access the platform from more than one device.

Contrary to popular belief, not all iPad owners are Apple addicts either. The majority of iPad owners actually use phones made by rival companies like Research In Motion (RIM), Samsung, Motorola and LG - all of which have tablets of their own.

"While Apple is indeed the most heavily represented OEM among iPad owners, its OEM share (27.3 percent) is only slightly higher than its share among all smartphone subscribers (25.2 percent)," said comScore.

The survey found that 17.5 percent of iPad owners had a RIM-branded smartphone, 14.3 percent used a smartphone made by Samsung and 12.1 percent used an LG-made mobile device.

iPad users also owned smartphones made by Motorola (9 percent) and Nokia (3.4 percent).

Furthermore, 14.2 percent of all iPad users in the US had an Android phone.

Life and Style
ebookNow available in paperback
ebooks
ebookPart of The Independent’s new eBook series The Great Composers
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    Ashdown Group: Field Service Engineer

    £30000 - £32000 per annum + car allowance and on call: Ashdown Group: A succes...

    Ashdown Group: Linux Systems Engineer - Linux, Windows, Cloud - Central London

    £40000 - £48000 per annum + 10% bonus & benefits: Ashdown Group: Systems Engin...

    Recruitment Genius: Configuration and Logistics Team Member

    £16000 - £17000 per annum: Recruitment Genius: This company has over 30 years ...

    Guru Careers: Creative Director / Head of Creative

    £65K - £75K (DOE) + Benefits: Guru Careers: We are seeking a Creative Director...

    Day In a Page

    Robert Fisk in Abu Dhabi: The acceptable face of the Emirates

    The acceptable face of the Emirates

    Has Abu Dhabi found a way to blend petrodollars with principles, asks Robert Fisk
    Nepal earthquake: One man's desperate escape from Everest base camp after the disaster

    Escape from Everest base camp

    Nick Talbot was sitting in his tent when the tsunami of snow and rock hit. He was lucky to live, unlike his climbing partner just feet away...
    Adopting high fibre diet could dramatically cut risk of bowel cancer, says study

    What happened when 20 Americans swapped diets with 20 Africans?

    Innovative study in the US produces remarkable results
    Blake Lively and 'The Age of Adaline': Gossip Girl comes
of age

    Gossip girl comes of age

    Blake Lively is best known for playing an affluent teenager. Her role as a woman who is trapped forever at 29 is a greater challenge
    Goat cuisine: Kid meat is coming to Ocado

    Goat cuisine

    It's loved by chefs, ethical, low in fat and delicious. So, will kid meat give lamb a run for its money?
    14 best coat hooks

    Hang on: 14 best coat hooks

    Set the tone for the rest of your house with a stylish and functional coat rack in the hallway
    Not even the 'putrid throat' could stop the Ross Poldark swoon-fest'

    Not even the 'putrid throat' could stop the Ross Poldark swoon-fest'

    How a costume drama became a Sunday night staple
    Miliband promises no stamp duty for first-time buyers as he pushes Tories on housing

    Miliband promises no stamp duty for first-time buyers

    Labour leader pushes Tories on housing
    Aviation history is littered with grand failures - from the the Bristol Brabazon to Concorde - but what went wrong with the SuperJumbo?

    Aviation history is littered with grand failures

    But what went wrong with the SuperJumbo?
    Fear of Putin, Islamists and immigration is giving rise to a new generation of Soviet-style 'iron curtains' right across Europe

    Fortress Europe?

    Fear of Putin, Islamists and immigration is giving rise to a new generation of 'iron curtains'
    Never mind what you're wearing, it's what you're reclining on

    Never mind what you're wearing

    It's what you're reclining on that matters
    General Election 2015: Chuka Umunna on the benefits of immigration, humility – and his leader Ed Miliband

    Chuka Umunna: A virus of racism runs through Ukip

    The shadow business secretary on the benefits of immigration, humility – and his leader Ed Miliband
    Yemen crisis: This exotic war will soon become Europe's problem

    Yemen's exotic war will soon affect Europe

    Terrorism and boatloads of desperate migrants will be the outcome of the Saudi air campaign, says Patrick Cockburn
    Marginal Streets project aims to document voters in the run-up to the General Election

    Marginal Streets project documents voters

    Independent photographers Joseph Fox and Orlando Gili are uploading two portraits of constituents to their website for each day of the campaign
    Game of Thrones: Visit the real-life kingdom of Westeros to see where violent history ends and telly tourism begins

    The real-life kingdom of Westeros

    Is there something a little uncomfortable about Game of Thrones shooting in Northern Ireland?